BLive - Product Marketing Manager

Description:

Experience: 4-6 years

Function: Product Marketing - eMobility SaaS

Female candidates will be given first preference, as we strongly value and promote diversity within our team.

Role Overview:

- Develop clear, compelling positioning and value propositions for the FleetTech platform.

- Create customer-centric messaging target verticals.

- Translate technical features into business outcomes for enterprise clients.

2. Go-to-Market Execution

- Partner with Product and Sales to launch new features/modules with defined GTM plans.

- Develop and maintain sales enablement assets: pitch decks, solution briefs, case studies, ROI/TCO calculators.

- Support Account-Based Marketing (ABM) campaigns with targeted messaging and collateral.

3. Market & Customer Insights

- Conduct ongoing market and competitive research on FleetTech, logistics SaaS, and EV adoption trends.

- Build intelligence on regional opportunities and customer pain points.

- Share structured insights to influence product roadmap and strategy.

4. Content & Thought Leadership

- Create high-quality product content: blogs, whitepapers, presentations, videos.

- Work with Marketing to amplify success stories, pilots, and reference customers.

- Represent the product at industry events and webinars.

5. Sales & Partner Support

- Train Sales and Channel partners on positioning, use cases, and objection handling.

- Ensure adoption of product marketing assets across global teams (>70% usage).

- Collaborate with Finance to build pricing/packaging models for regional markets.

Key Performance Indicators (KPIs):

- Timely execution of GTM for all new features/modules.

- Pipeline influenced by product marketing campaigns (measured in $ value).

- Sales enablement asset adoption rate (>70% of sales team actively using) of customer case studies and success stories created per quarter.

- Improvement in win-rate vs competitors.

Ideal Candidate Profile:

- Experience: 4-6 years in B2B SaaS, logistics, EV, or enterprise mobility tech.

- Education: MBA or equivalent preferred. Background in engineering/tech + business is a strong plus.

Skills:

- Strong storyteller with ability to simplify complex technology.

- Hands-on in GTM planning, content creation, and sales enablement.

- Comfortable working with data-driven models (ROI/TCO).

- Strong collaboration skills to work across Product, Sales, Tech, and Marketing teams globally.

- Mindset: Analytical, entrepreneurial, and passionate about EVs, sustainability, and SaaS.

Why Join Us?:

- Opportunity to shape the GTM strategy of a core SaaS product in the eMobility ecosystem.

- Work in a fast-paced, collaborative environment with cross-border exposure.

- Drive impact by enabling enterprises to transition to zero-emission fleets and unlock carbon savings.