Creative & Integrated Marketing Lead - Ad Monetization

Experience: 7-8 Years

Location: Gurugram

Function: Category Central / Ad Monetization

Industry: Quick Commerce / Consumer Internet

Role Overview:

We are looking for a Creative & Integrated Marketing Lead to drive high-impact, clutter-breaking marketing solutions for our top brand partners. This role will act as the strategic bridge between brand business objectives and creative execution, helping brands build integrated marketing plans that begin outside the app (social, influencer, digital, cultural moments) and convert effectively on a Quick Commerce platform.

This individual will be the creative engine within the Ad Monetization team, working closely with Ad Sales, Account Management, Influencer, and internal execution teams to deliver scalable, revenue-driving brand solutions.

Key Responsibilities:

1. Creative Strategy & Ideation:

- Lead brainstorming and creative strategy sessions for top-tier brand partners.

- Translate brand business problems into Quick Commerce-first creative ideas.

- Develop insight-led concepts tailored for a high-frequency, impulse-driven audience.

2. End-to-End Integrated Marketing:

360- Campaign Leadership:

- Understand brand 360- marketing plans for launches, festive moments, and key brand initiatives.

- Integrate these plans seamlessly with the platform's tonality and audience behavior.

High-Impact Marketing & IP Creation:

- Conceptualize and execute high-impact IPs (festive takeovers, sports integrations, moment marketing, cultural spikes).

- Drive talkability and measurable outcomes for brands while strengthening platform relevance.

Influencer & Off-App Synergy:

- Design influencer and off-app strategies focused on conversion, not just reach.

- Ensure strong alignment between influencer storytelling and on-platform performance.

Contextual & Agile Creativity:

- Guide creation of digital-first, contextual assets optimized for Quick Commerce consumption.

- Operate in fast timelines - moving from idea to live campaign in days.

3. Brand Partner Collaboration:

- Partner with Ad Sales and Account leads to pitch custom creative solutions to key brand accounts.

- Present and defend creative ideas with senior brand stakeholders in a consultative manner.

- Ensure end-to-end execution excellence across platform, social, influencer, and digital touchpoints while maintaining brand and platform guidelines.

The Ideal Candidate:

1. Agency Pedigree: 7-8 years of experience in creative strategy, brand planning, or integrated marketing at top-tier agencies (e.g., Ogilvy, WPP/GroupM, Dentsu, Leo Burnett, Publicis, VML).

2. Strong Business Orientation: Proven ability to understand business briefs and convert them into creative-led marketing solutions.

3. Campaign Experience: Hands-on experience leading end-to-end integrated campaigns for large FMCG, FMCD, or Consumer Tech brands.

4. Digital & Social Native: Deep understanding of social platforms, influencer ecosystems, and digital content formats. Comfortable working across paid, owned, and earned media narratives.

5. Agile & Execution-Focused: You are comfortable moving from a "Big Idea" to a "Live Campaign" in days, not months.

Why This Role?

- Opportunity to shape how brands market on Quick Commerce at scale.

- High exposure to senior brand stakeholders and large advertising budgets.

- A chance to build innovative, IP-led monetization solutions beyond standard ad inventory.