Blend360 - Digital Data Specialist

Responsibilities:

- Manage mobile app analytics tracking with a strong focus on Firebase SDK.

- Debug and troubleshoot complex issues across analytics implementations, including third-party integrations.

- Ensure data accuracy, quality, and governance across all tracking frameworks.

- Collaborate with product, engineering, and marketing teams to align tracking with business objectives.

Qualifications:

- 5+ years of experience in digital analytics implementation.

- Study plans, courses, and additional certifications tailored to your role.

- Set up Google Analytics accounts and views, applying necessary filters to ensure clean data.

- Configure and implement Google Analytics tracking codes on websites.

- Analyze and interpret website traffic and user behavior to provide actionable insights.

- Create and manage custom reports and dashboards to meet the specific needs of the business.

- Perform regular audits to ensure accurate data collection and provide recommendations for improvements.

- Work with marketing, sales, and development teams to establish key performance indicators and goals.

- Monitor and evaluate search results and search performance across major search channels.

- Communicate and present data findings and insights to non-technical stakeholders