Blackberrys - Regional Sales Manager - EBO

Job Title: Regional Sales Manager

Function: EBO

Position based at: Mumbai

Reports To: VP -Sales

Education: MBA or equivalent

Job Description:

1. Sales & Revenue Management:

- Achieve regional sales targets (monthly, quarterly, annual).

- Monitor store-wise performance and implement corrective action plans.

- Drive like-to-like (LTL) growth and improve conversion rates.

- Plan and execute seasonal sales strategies and promotions.

- Analyze sales data, market trends, and competitor activities.

2. Retail Operations Management:

- Ensure adherence to SOPs, VM standards, and brand guidelines.

- Conduct regular store visits and performance reviews.

- Monitor stock availability, replenishment, and sell-through.

- Coordinate with merchandising and supply chain teams for optimal inventory levels.

- Ensure shrinkage control and compliance with company policies.

3. Team Leadership & Development:

- Recruit, train, and mentor Area Managers / Store Managers.

- Set KPIs and monitor performance through periodic reviews.

- Conduct sales training and product knowledge sessions.

- Drive employee engagement and retention initiatives.

4. Franchise Management (if applicable):

- Manage relationships with franchise partners.

- Negotiate commercial terms and ensure timely collections.

- Identify and onboard new partners to expand regional footprint.

5. Market Expansion:

- Identify potential locations for new store openings.

- Conduct feasibility studies and competitor benchmarking.

- Coordinate with real estate and expansion teams for store launches.

6. Reporting & MIS:

- Prepare regional sales reports and forecasts.

- Present business reviews to senior management.

- Monitor key metrics: ASP, sell-through %, inventory turnover, discount levels, and profitability.

Skillset required:

- Regional revenue and growth %

- Store productivity (Sales per sq. ft.)

- Gross margin and discount control

- Inventory turnover ratio

- New store openings

- Team performance & attrition rate