Biz2Credit - Director - Marketing

We're seeking a strategic, hands-on Director of Marketing to lead GTM, brand, content, PR, and employer marketing for our enterprise Fintech SaaS platform, Biz2X. You'll drive our positioning, messaging, and go-to-market strategy, creating campaigns that build brand visibility, fuel demand, and empower sales.

In this high-impact role, you'll work closely with Sales, Product, Customer Success, and HR to shape powerful narratives, lead B2B events, and deliver standout assets-from product demos to boardroom-ready pitch decks. You'll also spearhead PR and employer branding, partnering with agencies to strengthen our voice in the fintech space

Key Responsibilities:

- Drive positioning, messaging, content development, and campaigns for Biz2X / Biz2Credit businesses.

- Lead brand marketing initiatives for B2B enterprise products, collaborating closely with Sales, Marketing, Product, and Customer teams.

- Plan and execute B2B events focused on networking, lead generation, and enhancing industry relationships for conversions and ROI.

- Craft compelling product narratives and value propositions based on in-depth understanding of industry drivers and customer needs.

- Develop sales enablement content and deliver training sessions to equip stakeholders with deep product knowledge and positioning strategies.

- Create high-impact presentations and demos tailored for prospective clients to support sales efforts.

- Drive employer branding initiatives to establish the organization as a top workplace.

- Partner with PR agencies to enhance employer brand visibility through strategic events and targeted campaigns.

Required Skills & Competencies:

- Strong written and verbal communication skills.

- Proven team leadership and people management experience.

- Creative, strategic thinker with a results-driven, go-getter attitude.

- Highly ethical, accountable, and effective in fast-paced environments.

- Excellent problem-solving and analytical capabilities.

- Ability to think outside the box and deliver innovative marketing solutions.

Preferred Qualifications:

- MBA in Marketing with 10+ years of experience in SaaS or product marketing roles.

- Extensive experience managing complex marketing projects with sharp execution and prioritization skills.

- Sales-focused mindset with a strong understanding of B2B enterprise SaaS markets.

- Persuasive storyteller with exceptional presentation and visual communication skills.

- Track record of delivering measurable business outcomes through strategic marketing efforts.