Birdeye - Product Marketing Manager - Competitive Intelligence

We're looking for a Product Marketing Manager to own and elevate our Competitive Intelligence function at Birdeye.

This isnt just a market research role this is about turning signals into strategy, intel into impact, and data into decision-making ammo across the org.

You'll be the central nervous system between Product, Sales, and Marketing analyzing competitive moves, pre-empting threats, and enabling our GTM teams to win.

What Youll Own.

Track & Decode the Competitive Landscape.

- Monitor changelogs, roadmap updates, marketing campaigns, customer forums, and technical documentation from key competitors.

- Perform deep-dive teardowns of competitor websites, support portals, pricing strategies, messaging frameworks, and feature launches.

- Stay on top of ecosystem shiftsemerging entrants, adjacent solutions, and whitespace opportunities.

Build and Scale Competitive Intel Systems.

- Create dynamic CI assets battle cards, threat assessments, win/loss analyses, SWOTs, pitch decks, and competitor matrixes.

- Run a recurring CI newsletter thats essential reading for Sales, Marketing, Product, and Leadership teams.

- Own and scale our real-time CI channelkeeping the entire frontline plugged into actionable insights.

Enable GTM with Confidence.

- Train sales and success teams on objection handling, competitive narratives, and live-deal counterplays.

- Collaborate with Product and Marketing to integrate CI into positioning, roadmap, launch planning, and feature differentiation.

- Drive alignment across GTM functions with crystal-clear messaging that resonates across the funnel.

Influence Strategic Product & Marketing Decisions.

- Partner with Product, CX, and Revenue leadership to surface competitor-informed opportunities and threats.

- Shape roadmap conversations by highlighting key differentiation points and latent customer demands.

- Be the "early warning system" that detects threats before they reach the scoreboard.

What You Bring.

- 4+ years in Product Marketing, Competitive Intelligence, or GTM enablement preferably in high-velocity B2B SaaS.

- Experience conducting market and competitor research that drives strategy and front-line execution.

- Deep understanding of SaaS buyer journeys, GTM lifecycles, and product-led growth (PLG).

- Fluency with tools like Gong, Klue, Crayon, SEMrush, SimilarWeb, and Salesforce is a plus.

- Excellent communication skills visual storytelling, crisp writing, and high-fidelity decks are second nature.

- Ability to navigate ambiguity, prioritize ruthlessly, and work cross-functionally with speed and precision.