Role and Responsibilities:

Driving Revenue

Our primary focus lies in ensuring secondary sales to outlets in alignment with our growth plan. You will play a key role in collaborating with distributor management, aiming to continuously enhance our share of the shelf compared to competitors and amplify the impact of product visibility on consumers.

Build Bira91 market leadership through out of the box thinking by constant consumer interaction, working on feedback to create consumer delight and constantly tracking the competition moves and accordingly acting on it.

You will serve as the torchbearer of the Bira 91 brand, ensuring deep market penetration through consistent stock replenishment and effective process management.

Distribution

- Maintain a relentless focus on dominating high-volume and high-value outlets, get our beers flying off the shelves and into people's hands.

- Lead the market share in the premium beer category and consumer's mind space. Define account-specific pricing, negotiate contracts, maximize the revenue through contracts, ensure fulfillment of commitments and implementation of commercial policies.

- Responsible for activations and enrolling outlets which includes positioning Bira91 products/brand, product placement through various trade offers, schemes.

- Lead the commercial discussions with outlets and signing new contracts.

Brand Execution

- Forge robust relationships with decision-makers and influencers within the industry to amplify the presence of the Bira91 brand and secure strategic partnerships. Regular contact with key outlets and distributors to ensure seamless continuity of efforts. Specific interaction with marketing, supply, procurement.

- Represent us at all the coolest events and make sure everyone knows who we are.

- Score primo placement and promotions with bars and Restaurants to keep our beers in the spotlight. Own negotiations with accounts on terms of trade/contracts to drive the volume.

- Develop and maintain sustainable and long-term relationships with key executives/F&B partners.

- Execute a dynamic promotional calendar, ensuring regular activities that sustain momentum and drive consumer engagement.

Team Management

- Responsible for building a high potential sales team.

- Ensuring that the sales team consists of the right caliber people who are motivated and trained to achieve ambitious business plans consistently.

SKILLS REQUIRED

1. Experience

- 2-8 years of experience in Sales, Trade Marketing function in FMCG, Durables, Telecom, and Beverages/Alco Beverages.

2. Soft skills

- You Should possess excellent verbal and written communication skills, to convey product information, and present the value proposition to convince customers/stakeholders.

- Aiming high, passion to build, first principles thinking with creative out of the box thinking.

3. Premium Focus

- You should understand "Beverage" as a product category and have a broad understanding of market dynamics, consumer trends and market players.

- You should have exceptional interpersonal skills and the ability to build and maintain strong relationships with key stakeholders, such as bar owners, restaurant managers, distributors, and retailers. Build a commercially beneficial relationship with retailers/distributors.

4. Analytical Ability

- You should understand various levels of business & their interlinkages. (Mix/Margins/Cost etc.) and make commercially profitable business decisions to drive business growth.

- You should have a structured thinking process in identifying solutions. Ability to gather, interpret & evaluate data to identify patterns, trends & insights. Can suggest solutions based on data analysis to solve business problems.