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09/06 Sulekha
DGM - HR at B9 Beverages Pvt Ltd.

Views:1766 Applications:513 Rec. Actions:Recruiter Actions:40

Bira 91 - Deputy General Manager - Sales Growth & Analysis (4-8 yrs)

Delhi NCR/Delhi Job Code: 1271804

Deputy General Manager || Sales Growth & Analysis (SG&A)


Drive accurate regional sales analysis, statistical modelling and root cause analysis to tackle issues pre-emptively. Partner with multiple internal functions including Central and regional Sales team, Operations, MIS, Finance and Trade marketing to maintain efficient information exchange and set up seamless processes.


Sales Growth Analysis:

- Lead the annual and monthly business planning for sales volume and distribution for the region

- Create statistical forecast for short, mid, and long term. Facilitate generation and dynamic review of consensual sales forecast by ensuring participation from Division Sales Managers and all other key stakeholders

- Engage with other functions to enable the use of external data into the Demand Planning process (e.g. Point of Sale, Consumption, Customer Inventory, Industry trends etc.)

- Define inventory norms for each demand node, track & minimize stock-out situations

- Analyze sales performance to track achievement and identify risks against the business plan

- Identify opportunities for business growth through trend analysis and gap analysis for the region

- Track sales growth and performance to infer weekly hits and misses, identify root causes for each of the misses and build corrective action plans wherever possible

- Provide regular leadership insights in terms of sales growth and root cause analysis


- Guide salesforce to a planned selling process entailing Scientific Journey Planning, Structured Sales Calls

- Drive adoption, training and usage of Salesforce Automation across salesforce

Reporting & MIS:

- Own the collection, validation and upload of all internal and external data related to the respective zone and its divisions/clusters

- Identify, collect data, and upload onto the DBMS in a timely manner to assist with and propose business decisions for sales leadership

Establish assimilation of market data and competitor insights and build a cadence for system upload and reporting

- Prepare and disseminate business performance related communication for divisional team to take pre-emptive action

- Standardize and create analytics by deriving meaningful insights from data repository, and use relevant information for leadership reporting including Monthly and Annual business planning and reviews

- Design and implement daily/weekly/monthly monitoring reports on critical business parameters

- Work closely with IT/MIS & Operations to help automate key reports and develop sales enablers


- MBA (Tier 1) with at least 4-6 years of experience in Data Analytics, Planning, and Team Management

- P&L Ownership, Commercial roles in CPG / AlcoBev and Strong understanding of Sales & Finance are preferred

- Proficient in advanced Excel & PowerPoint for data analytics & presentations

- Basic knowledge of analytical tools (SQL, Salesforce, Tableau) would be an advantage

- Outstanding cross-functional collaboration, communication, and presentation skills

- Analytical bent of mind, Structured thinking, Attention to detail and comfortable in dealing with large data sets

- Ability to motivate and drive performance

- Focus on timely delivery and continuous improvement

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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