BIOTIQUE - Social Event Manager - Brand Activation

Job description:

Role & responsibilities:

Role Overview:

We are looking for a dynamic and creative Social Event Manager to lead brand activations, retail marketing initiatives, experiential campaigns, mascot activities, and large-scale beauty/fashion events such as Nykaa Land and influencer-led campaigns. The role requires strong expertise in BTL marketing, on-ground execution, vendor management, and consumer engagement initiatives.

Key Responsibilities:

Brand Activations & BTL Campaigns:

- Plan and execute end-to-end BTL campaigns, mall activations, retail events, pop-ups, and experiential marketing initiatives.

- Drive innovative consumer engagement activities to enhance brand visibility and recall.

- Manage on-ground execution for beauty, skincare, fashion, and lifestyle campaigns.

Event Management:

- Lead execution of large-scale social and beauty events including Nykaa Land, influencer events, launch events, and PR-driven activations.

- Coordinate with agencies, production teams, vendors, influencers, and internal stakeholders for seamless execution.

- Handle event budgeting, timelines, permissions, logistics, fabrication, and branding requirements.

Retail Marketing Activities:

- Execute retail branding activities across stores, kiosks, and experiential zones.

- Plan sampling activities, promoter engagement, in-store visibility campaigns, and customer interaction programs.

- Ensure consistent brand communication and visual merchandising across activation touchpoints.

Mascot & Engagement Activities:

- Conceptualize and manage mascot campaigns and crowd engagement activities during events and retail activations.

- Create interactive experiences to improve footfall, customer participation, and social media visibility.

Social & Influencer Coordination:

- Collaborate with influencers, content creators, and PR teams during events and campaign activations.

- Coordinate social-media-friendly event moments to maximize digital engagement and coverage.

Reporting & Analysis:

- Track campaign performance, event ROI, footfall, engagement metrics, and brand visibility.

- Prepare post-event reports with insights, learnings, and recommendations.

Preferred candidate profile:

Required Skills & Qualifications:

- 3-7 years of experience in BTL marketing, brand activations, retail events, or experiential marketing.

- Strong experience in beauty, fashion, lifestyle mandatory.

- Hands-on experience managing large-scale events, mall activations, and influencer-led campaigns.

- Excellent vendor management and stakeholder coordination skills.

- Strong communication, creativity, and execution capabilities.

- Ability to manage multiple projects in a fast-paced environment.

Preferred Background:

- Experience working with beauty/fashion brands, event agencies, or retail marketing teams.

- Exposure to Nykaa Land, lifestyle festivals, PR events, or influencer campaigns will be an added advantage.