Biological E - Brand Manager

About the Company:

Founded in 1953 in Hyderabad, Biological E is one of India's first private biological product manufacturers.

Today the company develops, makes, and supplies vaccines and therapeutics used in 100+ countries, with a portfolio that includes multiple WHO prequalified vaccines and USFDA approved generic injectables.

Portfolio: Acute Therapy & Brand Size: 40-50 Crores.

Qualification & Experience.

- Pharmacy + Full-Time MBA - Marketing or Pharma Management.

- 3 to 6 Years of Product Marketing Experience in Pharma/Biotech Industry.

- Job Location: Corporate Office, Jubilee Hills, Hyderabad (On-site, with Travel).

About the Role & Responsibilities:

- Development of marketing and promotional plans for products to support the end consumer's need.

- Ensuring marketing strategy implementation through sales force connect.

- To work with cross-functional teams.

- Market intelligence through Primary & Secondary research for building Patient Journey's.

- Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.

- Experience in understanding market research, including market trends, customer preferences, and competitor activities for strategic decision-making.

- Proficiency in sales and marketing strategies, including customer relationship management, lead generation, sales forecasting, promotional campaigns and sales performance analysis.

- Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.

- SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.

- Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or webinar series etc.

- Conducting meetings, CME's and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.

Required Skills:

- Strong scientific acumen and experience in brand and marketing strategy development.

- The role demands excellent communication skills and the ability to train and engage the sales force effectively.

- Proficiency in market research, competitor analysis and SWOT evaluation is essential.

- Candidates should have experience in cross-functional collaboration and digital marketing tools.

- Attention to detail and ability to multitask in a fast-paced environment.

- Analyse large datasets using Excel and other analytical tools to identify trends, patterns, & insights on Primary and Secondary Sales Analysis.