BiofuelCircle Private Limited

About Us:

Incorporated in mid-2020, BiofuelCircle has created a digital platform for bioenergy supply chain. The company's vision is to 'Empower the Green Economy, through a reliable, end-to-end supply chain for Biomass, Biofuels and other Bio-Products'. BiofuelCircle is enabling a circular economy for Agri-waste, generating rural empowerment and reducing carbon footprint with vision of a Sustainable economic growth for all.

Headquartered in Pune, India, this young technology driven services company, has already created a strong presence in India's fledgling bioenergy sector. Within 3 years of commercial launch of its services, BiofuelCircle boasts of over 12,400 business subscribers and a reach to over 1.57 lakh farmers across 11 Indian states. Its E-Commerce marketplace currently handles annual transactions of over Rs 200 crores.

Role Profile:

Position Title: Product Manager - E-business

Location: Pune

Experience: 7 - 8 years

Educational Background: Bachelor's degree in Engineering, Business, Technology, or related field with an MBS preferred

Reports To: VP - Products and Strategy

Key Purpose of the Role:

The Product Manager - E-Business will own the strategy, roadmap, commercialization, and performance of BiofuelCircle's digital commerce products. The role is responsible for driving marketplace growth, improving customer experience, increasing transaction volumes, and building profitable digital products that create value for buyers, sellers, logistics and financial partners.

Responsibilities:

Product Strategy and Ownership:

- Own the product roadmap for BiofuelCircle's E-Business portfolio

- Define product vision aligned with company strategy and market opportunities

- Prioritize product definition based on customer value and business impact

- Manage the complete product lifecycle from ideation to maturity

- Continuously improve user experience and product adoption

Product Portfolio Management:

- Manage and enhance digital offerings including: Seller' Marketplace, Buyer Supply Portal, Auctions, Price Discovery, Trade Services, Trade Finance, Delivery Services, Discovery Services

- Drive profitability, pricing strategy, and product performance across the portfolio

Customer and Market Insights:

- Understand buyer, seller, and ecosystem partner needs

- Build customer personas and Ideal Customer Profiles (ICP)

- Analyze market trends, customer behaviour, and competitor offerings

- Translate insights into product improvements

Go-to-Market (GTM):

- Lead successful product launches by developing GTM plans, product positioning, messaging, sales enablement, launch campaigns, product collateral, and product demonstrations

- Partner closely with Sales, Marketing, and Regional teams

Product Marketing:

- Own product marketing initiatives including value proposition, messaging framework, competitive positioning, sales narratives, battle cards, case studies, product documentation, and product training

Growth and Commercial Performance:

- Track and improve product adoption, active users, transaction volumes, GMV, revenue, product profitability, and customer retention