Get to know us:

- We are a global company with a range of Value-driven Products, Solutions, Services and Experiences encompassing SaaS, PaaS broadly XaaS, Hybrid and Enterprise.

- We firmly believe that the experiential world of tomorrow is going to be interconnected with API's and Microservices enabling the transformation to customer Experiences.

- Binary Semantics is at the forefront of providing state-of-the-art software solutions, empowering businesses to thrive in the digital era.

- Specializing in diverse technologies and solutions ranging from Digital Transformation, AI, IoT and logistics, Taxtech, Insuretech, Data analytics etc. we are the go-to partner for enterprises seeking transformative growth.

Our presence is in:

APAC: India, Malaysia,Sri lanka.

MENA: Saudi Arabia, UAE.

North America: USA, Canada.

Your Role and beyond:

- We're looking for a strategic and data-driven Product Marketing Manager (PMM) to lead the go-to-market (GTM) strategy, positioning, and sales enablement for our suite of enterprise SaaS products - spanning AI, Conversational AI, Logistics IoT, Enterprise Automation, Analytics, TaxTech, Insurtech As a PMM, you'll translate complex product capabilities into clear, customer-centric business value stories that resonate with decision-makers and drive adoption.

- Your work will directly influence product revenue, market perception, and go-to-market success.

What You'll Do:

- Own product positioning: Craft differentiated value propositions and messaging frameworks for each product and target segment.

- Translate features into value: Turn product capabilities into compelling customer success stories, use cases, and ROI narratives that demonstrate business impact.

- Lead GTM strategy: Plan and execute product and feature launches with measurable outcomes - from awareness to revenue growth.

- Commercial Strategy: Define pricing, packaging, and channels.

- Drive revenue impact: Build and execute GTM campaigns that contribute to direct and influenced product revenue.

- Enable the sales and Post-sales internal teams: Create playbooks, pitch decks persona-wise that help Sales close faster and smarter.

- Be the market voice: Conduct competitiveness and market analysis to identify opportunities and sharpen product positioning.

- Measure and optimize: Track adoption, GTM ROI, and pipeline performance across all product lines.

What We're Looking For:

- Atleast 5-10 years of experience in Product Marketing or GTM within a B2B SaaS environment.

- Proven success in launching and scaling enterprise software products.

- Strong ability to translate technical features into business impact stories that influence buyers.

- Experience across AI, Automation, IoT and Logistics, Analytics, or FinTech/Insurtech domains preferred.

- Excellent storytelling, analytical, and collaboration skills.