Bikham - Content Marketing Manager

About the Role

Provider Passport is seeking a skilled and strategic Content Marketing Manager to lead our content initiatives and elevate our brand presence. This role demands a creative thinker with exceptional writing abilities, strong project management skills, and a data-driven mindset. You will be responsible for conceptualizing, creating, and distributing high-quality, engaging content across multiple channels to drive inbound demand, build brand authority, and generate qualified leads.

Key Responsibilities

Content Strategy & Planning

- Develop, own, and execute the content marketing strategy aligned with business objectives and brand positioning.

- Create a detailed editorial calendar, ensuring consistent and timely delivery of content.

- Conduct content gap analysis and propose initiatives to strengthen our digital presence.

Content Creation & Management

- Produce a variety of content formats including blog articles, white papers, eBooks, guides, landing pages, case studies, infographics, videos, and marketing collateral.

- Translate complex product and service information into accessible, engaging, and impactful messaging tailored to our target audience.

- Manage and elevate the companys social media presence across platforms to increase engagement, reach, and brand authority.

- Ensure all content adheres to brand guidelines, tone of voice, and quality standards.

Collaboration & Research

- Work closely with product managers, sales teams, designers, and subject matter experts to gather insights and create compelling narratives.

- Conduct thorough research on industry trends, competitors, and customer pain points to inform content creation.

- Stay updated with emerging content marketing practices, SEO strategies, and digital tools to enhance effectiveness.

Performance Tracking & Optimization

- Monitor and analyze content performance metrics, including engagement, reach, lead generation, and conversions.

- Use insights and analytics to continuously refine the content strategy for better results.

- Experiment with content formats, messaging, and distribution channels to maximize ROI.

Qualifications & Skills

- Experience: Minimum of 4 years in content marketing and social media management, preferably in a B2B SaaS environment (B2B Healthcare experience is advantageous).

- MBA in marketing in required

- Writing Expertise: Exceptional writing, editing, and proofreading skills with a strong command of grammar and attention to detail.

- SEO Knowledge: Solid understanding of basic SEO principles and best practices for content optimization.

- Digital Savvy: Proficiency in managing corporate social media accounts and leveraging AI tools to enhance productivity (without relying on AI to write content).

- Market Understanding: Experience in creating content for the U.S. market.

- Collaboration Skills: Strong communication, teamwork, and stakeholder management abilities.

- Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and work independently.

- Adaptability: Comfortable working in a fast-paced environment and aligning with U.S. time zones.