BIK - Head - Product Marketing

About us

BIK is a unified platform for eCommerce brands combining email, WhatsApp, SMS, Instagram DMs, helpdesk, and AI chatbots into one powerful solution. We own 28% Indias market share and rapidly growing in markets like Australia, Middle EastAs we build the category of AI-native customer engagement, were looking for a Head of Product Marketing to craft compelling narratives, define our positioning, and enable GTM success.

What Youll Own

1. Positioning & Messaging

- Define and evolve BIKs positioning in the International markets like Australia positioning alongside Manifest AI

- Build crisp, differentiated messaging that resonates with eCommerce founders, marketers, and CX heads.

2. GTM Strategy

- Partner with Product, Growth, and Sales to plan launches, campaigns, and enablement

- Own go-to-market plans for new features, verticals, and geographies

- Create sales playbooks, battlecards, one-pagers, and decks

3. Competitive Intelligence

- Track and analyze competitor strategies, pricing, and product evolution

- Arm Sales with win/loss data and sharp differentiation

4. Content & Storytelling

- Collaborate with content and design to bring stories to life across web, email, social, and paid

- Support founder-led storytelling with strategic input for events, PR, and investor decks

5. Customer & Market Insights

- Conduct market research, win/loss interviews, and customer calls to keep BIK close to the market pulse

- Distill insights into product direction and GTM campaigns

You Might Be a Fit If You

- Have 5-8 years of B2B SaaS product marketing experience, preferably in WhatsApp, MarTech, or Helpdesk tools

- Have led GTM launches, built battlecards, and shaped roadmaps using market insights

- Think in customer personas and speak in stories, not feature lists

- Collaborate seamlessly with Product, Sales, and Growth teams

- Have a portfolio of content, decks, positioning docs, or product launches

Why Join BIK

- Lead product marketing end-to-end for a fast-scaling, AI-powered commerce platform

- Work directly with the founder and executive leadership on high-impact initiatives

- Play a key role in shaping the GTM engine as BIK expands across three continents

- Step into a role with high ownership and visibility where your work will directly influence revenue, product direction, and brand narrative.