Description:

Location: Bangalore.

Function: Marketing Leadership.

Reporting to: CEO.

Seniority: Director/VP-level depending on experience.

About Us:

Manifest AI & BIK.

ai are building the future of eCommercean agentic AI platform powering sales, retention, and customer experience powering 50M+ AI chats a month.

Were scaling rapidly across the US, India & international markets, backed by leading investors like YC and Sequoia Capital, and on track to $20M+ ARR by December 2026.

Were now hiring our first Head of Marketing to build, lead, and scale the marketing engine.

Role Overview:

You will own the entire marketing functionbrand, product marketing, demand generation, content, community, events, partnerships, PR, and marketing analytics.

Your north star: generate pipeline, accelerate revenue, and build an iconic category-defining brand.

This is a high-ownership, strategic + execution role for someone who thrives in fast environments, loves storytelling, and understands SaaS growth levers deeply.

Key Responsibilities:

Strategic Leadership:

- Build and execute the GTM + full-funnel marketing strategy for US + global markets.

- Define positioning, messaging, and narrative to own the Agentic AI CRM for eCommerce category.

- Create annual and quarterly marketing plans aligned with revenue targets.

Demand Generation & Growth:

- Own pipeline generation, conversion & marketing-sourced revenue.

- Build multi-channel campaignsLinkedIn, ABM, email, paid, SEO, retargeting, influencer, communities.

- Partner with sales to optimize lead routing, scoring, sequences, SLAs, and attribution.

- Reduce CAC and improve CAC payback.

Product & Category Marketing:

- Deeply understand product, roadmap, competition & customer psychology.

- Launch features, agents, modules, case studies, sales enablement, pitch decks, playbooks.

- Conduct win/loss, user journey & market research.

Brand, Content & Thought Leadership:

- Build a memorable brand voice, visual identity & storytelling engine.

- Oversee LinkedIn content, blogs, videos, newsletters, website, landing pages.

- Turn founders, advisors & customers into distribution channels.

Community, Partnerships & Events:

- Scale RLOE, founder communities, ambassador + referral programs.

- Own sponsorships, conferences, AMAs, customer events, podcasts, PR.

Data, Ops & Tooling:

- Build dashboards across pipeline, MQLSQLWin funnel, CAC, ROI, NRR lift.

- Own martech stackHubSpot/mailchimp, automation, analytics, enrichment, ads tools.

Team Leadership:

- Hire, coach & scale specialists across growth, demand gen, PMM, content, design, events.

- Create a culture of experimentation, velocity, ownership & creativity.

Success Metrics:

- Pipeline created & influenced.

- Marketing-sourced revenue %.

- CAC & CAC payback.

- Lead SQL Opportunity Win conversion rates.

- Brand awareness & share of voice.

- Website Demo conversion rate.

- Product adoption & feature usage lift through PMM.

- Cost per opportunity.

- Event & partnership ROI.

Ideal Candidate Profile:

- 6 - 12+ years in B2B SaaS marketingpreferably PLG, eCommerce, Martech, AI, CX or CRM.

- Experience owning pipeline and revenue targets with Sales/Growth teams.

- Strong in ABM, demand gen, product marketing & storytelling.

- Has built marketing foundations at Series A/B and scaled toward $20M+ ARR.

- Analytical, experimentation-driven, great with data & attribution.

- Exceptional writing, messaging, and narrative thinking.

- Comfortable working closely with founders & senior execs.

- Scrappy operatorroll-up-sleeves mindset, not just strategy.

- Bonus: US DTC/eCommerce ecosystem networks.

What We Offer:

- High-ownership leadership role shaping global brand & revenue motion.

- Opportunity to build the category in a once-in-a-generation AI shift.

- Work with top founders, advisors, and ambitious teams globally.

- Competitive salary, equity, benefits, fast career growth.