BIK - Digital Marketing Specialist

Description:

About the Company:

Vision: BIK helps e-commerce companies in India unlock more revenue.

We work with leading players like Livspace, Fireboltt, Tata Brands, and Forum Mall.

With our products BIK and Manifest.ai, our goal is to become the global leader in marketing automation.

Scale: We already process 1B+ events annually, growing rapidly month over month.

Fuel: Backed by Sequoia Capital and Y Combinator, with strong monetization from early days and healthy revenue growth.

People: A culture of high challenge, high rewarddesigned for those who want to solve big problems and grow fast.

Job Summary:

As a Digital Marketing Specialist, you will be directly responsible for executing, monitoring, and optimising campaigns across LinkedIn, Google, Meta, and other platforms.

Youll work closely with the Marketing Manager to implement strategies, run experiments, and generate insights that contribute to pipeline growth and customer acquisition.

Key Responsibilities:

Campaign Execution:

- Launch and manage paid campaigns across LinkedIn, Google Ads, Meta, and other digital platforms.

- Set up targeting, bidding strategies, and tracking for campaigns.

Optimization & Reporting:

- Monitor performance daily, adjusting campaigns to maximize ROI and reduce CPL.

- Generate reports on key metrics (CTR, CPC, CPL, CAC, conversions).

- Conduct keyword research, competitor benchmarking, and audience testing.

Testing & Creative Input:

- Support A/B testing of ad creatives, messaging, and landing pages.

- Provide performance insights to the design/content team for improving creatives.

Collaboration:

- Work with Growth and Sales to align campaign execution with business objectives.

- Maintain campaign documentation and share learnings for scale-up.

Results:

- Generate meetings for our sales team across geographies like India, US, Australia.

Qualifications:

- 3+ years of hands-on experience in performance/digital marketing.

- Proven ability to run LinkedIn Ads and Google Ads campaigns (Search, Display, Retargeting).

- Familiarity with campaign metrics: CTR, CPC, CPL, CAC.

- Comfortable working with spreadsheets and dashboards for campaign tracking.

- Indepth expertise on Google analytics.

Perks:

- Work From Home Policy.

- Comprehensive Medical Insurance.

- Quarterly Offsite Team Outings.

- Well-Stocked Snacks Pantry.

- Exclusive Wellness Discounts.

- Free dog therapy (yes we are pet friendly workplace).