BigMuscles Nutrition - Brand Manager

About Us: BigMuscles Nutrition

Were not just a supplement brand.

Were a movement.

A culture.

A powerhouse of innovation and strength.

Trusted by fitness icons and loved by millions, BigMuscles Nutrition is Indias go-to name in sports nutrition and health.

Now, were looking for a Brand Builder with big ideas and even bigger ambition.

Key Responsibilities

- Define, build, and implement long-term brand strategies, including distinct positioning and messaging across all consumer touchpoints.

- Lead market research to gather insights on consumer behavior, trends, and competitors, using findings to shape go-to-market and product strategies.

- Manage product ideation, development, launch, and performance, ensuring alignment with brand values and market demand.

- Plan and execute integrated campaigns (TV, digital, print, influencer, in-store) with agencies, ensuring alignment with brand objectives and target audience.

- Efficiently own and manage brand budgets, measuring performance across all channels to improve ROI through data-backed optimizations.

- Collaborate with sales and trade marketing for consistent retail visibility and execution, developing promotional strategies to boost in-store engagement.

- Identify innovation opportunities within product categories and lead the development and execution of new product launch strategies.

- Safeguard IP, trademarks, and uphold brand identity standards.

Requirements

- 5-8 years in Brand Management, preferably in FMCG/Nutrition/Consumer Health

- Proven experience in ATL, BTL, Digital, Influencer & Performance campaigns

- Strong sense of design, storytelling, and consumer experience

- Creative thinker with an analytical mind

- Natural collaborator and fierce multitasker