Bigcity - Manager - Marketing

- We are seeking a B2B Marketing Manager who can own the end-to-end marketing function - from brand strategy to campaign execution.

- This role goes beyond traditional content creation; it requires a strategic thinker who can drive demand generation, brand visibility, and measurable growth across channels.

- The ideal candidate is a self-starter with a proven track record in B2B marketing, strong command over content and digital channels, and the ability to plan and execute campaigns that drive awareness, leads, and conversions.

Roles & Responsibilities:

- Brand Strategy & Positioning: Define and strengthen BigCity's brand in the B2B ecosystem with consistent and impactful messaging.

- Demand & Lead Generation: Plan and execute integrated campaigns that generate qualified leads and nurture them through full-funnel strategies.

- Marketing Automation: Manage and optimize workflows using HubSpot, Zoho Campaigns, or equivalent tools for email marketing and lead nurturing.

- Content Marketing: Develop blogs, case studies, whitepapers, newsletters, and sales materials that support lead generation and customer engagement.

- SEO & Website Growth: Drive organic website traffic, optimize search rankings, and ensure the website acts as a growth engine.

- Performance Marketing / Paid Media: Run and optimize paid campaigns across Google Ads, LinkedIn Ads, and social platforms to boost awareness and conversions.

- PR & Brand Visibility: Build relationships with media, drive PR initiatives, and establish BigCity as a thought leader in the marketing industry.

- Go-to-Market (GTM) Execution: Design and implement GTM strategies for new campaigns, partnerships, and service offerings.

- Events & Campaign Management: Strategize, plan, and execute events, webinars, and advertising campaigns to create measurable brand impact.

- Social Media Growth: Lead content and campaigns on LinkedIn (and other relevant channels) to build thought leadership and industry presence.

Required Skills:

- 4-6 years of B2B marketing experience with expertise in demand generation, content, SEO, and campaign execution.

- Hands-on experience with marketing automation and CRM tools (HubSpot, Zoho Campaigns, MailChimp, Salesforce, etc.

- Strong skills in SEO, content strategy, and digital campaign management.

- Familiarity with performance marketing platforms (Google Ads, LinkedIn Ads, Meta Ads).

- Experience in event planning, PR, and brand visibility initiatives.

- Excellent copywriting, storytelling, and communication skills.

- Strong project management skills and ability to collaborate across teams.

- A creative, analytical, and proactive mindset with attention to detail.