Bid Content Specialist

Job Title: Bid Content Specialist

Experience Required: 4 - 10 Years

Band: PA

Notice Period: Immediate to 60 Days

Shift: GMT (3:00 PM - 11:45 PM, Hybrid)

Location: Bangalore / Pune

Job Description:

We are seeking a highly skilled Bid Content Specialist with strong expertise in content creation, SEO, and digital marketing to support bid management and proposal development. The ideal candidate will have a proven ability to create compelling, accurate, and client-focused content that enhances win rates for bids and proposals, particularly within the financial or insurance domain.

Key Responsibilities:

- Develop, write, and edit bid and proposal content tailored to client requirements, ensuring clarity, persuasiveness, and compliance with guidelines.

- Collaborate with bid managers, sales, and subject matter experts to gather inputs and create high-quality proposal responses.

- Optimize bid and marketing content using SEO best practices to maximize visibility and engagement.

- Maintain and update a content library with reusable proposal materials, case studies, and client success stories.

- Conduct competitive research and analysis to strengthen bid positioning.

- Ensure timely delivery of well-structured proposals within strict deadlines.

- Work cross-functionally with marketing and product teams to align messaging and brand tone.

Required Qualifications & Skills:

- Bachelor's degree in Communications, Marketing, Journalism, or a related field.

- Master's degree in a relevant field such as Marketing, Communications, Business Administration (MBA), or a related discipline is a plus.

- 4+ years of experience in content creation, SEO, and digital marketing (experience in financial or insurance industry preferred).

- Strong knowledge of SEO tools (Google Analytics, SEMrush, Moz) and content management systems (WordPress, HubSpot).

- Excellent written and verbal communication skills with the ability to craft persuasive, client-centric messaging.

- Ability to work in a fast-paced, deadline-driven environment.

- Strong research, analytical, and project management skills.