BI Worldwide - Senior Manager - Marketing

Roles & Responsibilities:

- End-to-end brand management, lead generation, thought leadership positioning, online marketing including social media management, SEO, SEM, sales collaterals and industry events management

- Identify key business target segments, develop & manage database for direct marketing initiatives, develop sales & marketing collaterals for pre-sales support and market awareness

- Support sales and business teams with regular product and solutions updates, presentations, collaterals, market, and competitive landscape information

- Develop and deliver marketing plan aligned with overall strategic organizational goals & objectives in conjunction with Marketing Head. Responsible for Monthly, Quarterly, and Yearly marketing budget & reviews

- Manage social media, creative, PR agencies, freelancers, third-party vendors for events and marketing campaigns

- Implement client satisfaction surveys, client relationship program together with client-facing teams

- Manage creative planning and execution for all inbound and outbound campaigns - taking creative briefs, working with the creative team, and managing creative services process end to end

- Working knowledge of marketing automation such as SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.

- Manage creative planning and execution for all inbound and outbound campaigns - taking creative briefs, working with the creative team and managing creative services process end to end

- Working knowledge of marketing automation such SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.

Profile Requirements:

- Minimum 5 to 7 years of experience in B2B Marketing/ Direct & Digital Marketing/Client Marketing with thorough knowledge of marketing automation & analytical tools - SFDC, Pardot, Campaign Monitor, LI Sales Navigator, GA, etc.

- Proven track record of developing and implementing result-oriented marketing and brand campaigns for B2B segment

- Must be inspired by digital marketing execution, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement.

- Able to work independently and with limited supervision, highly self-motivated, and able to effectively manage various competing priorities

- Strong project and time management skills required

- Strong interface/stakeholder management skills and proven ability to work with influence and manage diverse teams outside the line as well

- Preferably MBA, PG in Marketing, Advertising, and Communication

- Most importantly, a Cool attitude towards work and life in general