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BHIVE Workspace Reviews by Employees

Role: ATL/BTL Lead. Experience Range: 5 - 6 years' experience. Qualification: Master's degree in Marketing. Interview Process: Applicant questionnaire &gt; 1st Technical round &gt; Assessment &gt; 2nd Technical round &gt; HR Round. About the Company:. BHIVE is a group of managed office space and FinTech companies focused on commercial real estate. www.bhive.group. BHIVE started as the oldest co-working brand in Bangalore and is now one of the largest chains of managed. office spaces in Bangalore. Established in the year 2014, we have a presence in multiple key locations in. Bangalore and are on track to expand to multiple other key locations in the city. Beyond managed office. spaces, we have introduced other flexible leasing products like enterprise leasing solutions. To know more,. check out our website www. bhiveworkspace.com. BHIVE Alts is the fintech platform that provides retail investors access to institutional quality Real Estate. investment options, helping them diversify their portfolio www. bhivealts.com. Our mission is to be India's largest and most comprehensive platform for commercial real estate rental. solutions, driven by a customer-centric mindset. We strive to be the go-to partner of choice for customers. by offering best-in-class customer experience, value for money, tailor-made solutions and the options. available. Employee Referral Policy:. Category: Referral Category 3. If you refer a candidate, you stand to win exciting prizes. For more details refer to www.bhiveworkspace.com/employee-referral/. Role Summary:. - The ATL/BTL Lead will develop and execute Above the Line (ATL) marketing strategies using traditional channels such as TV, radio, print, and outdoor advertising. - They will collaborate with creative agencies to produce impactful campaigns, manage campaign budgets and performance metrics, and conduct market research and competitor analysis to optimize and differentiate campaigns. - The specialist will also monitor industry trends to improve campaign effectiveness continuously. - In the Below the Line (BTL) marketing domain, they will plan and execute initiatives like events, direct mail, and experiential marketing, creating engaging campaigns tailored to specific audience segments. - Coordination with internal teams and vendors is essential for efficient campaign implementation. - The specialist will track and analyze performance metrics, integrating BTL activities with digital marketing efforts to maximize cross-channel synergy. Why join BHIVE:. - Collaborative environment: BHIVE values teamwork and collaboration, fostering creativity and providing learning opportunities. - Career growth: BHIVE invests in employee development and opportunities for career growth. - Impactful work: Working at BHIVE means making a real impact on the startup ecosystem in India. Key Deliverables:. Above the Line (ATL) Marketing:. 1 Develop and implement ATL marketing strategies to reach a broad audience through traditional channels such as TV, radio, print, and outdoor advertising. 2 Collaborate with creative agencies to concept and produce high-impact ATL campaigns that effectively communicate our brand message and value proposition. 3 Manage ATL campaign budgets, timelines, and performance metrics to ensure optimal ROI. 4 Conduct market research and competitor analysis to identify opportunities for ATL campaign optimization and differentiation. 5 Monitor industry trends and best practices in ATL marketing and leverage insights to continuously improve campaign effectiveness. Below the Line (BTL) Marketing:. 1 Plan and execute BTL marketing initiatives to engage directly with our target audience through channels such as events, experiential marketing, direct mail, and digital marketing. 2 Develop BTL campaign concepts and creative assets that resonate with specific audience segments and drive meaningful interactions and conversions. 3 Coordinate with internal teams and external vendors to implement BTL campaigns effectively and efficiently. 4 Track and analyze BTL campaign performance metrics, including reach, engagement, and conversion rates, and adjust strategies as needed to optimize results. 5 Collaborate with the digital marketing team to integrate BTL activities with online channels and maximize cross-channel synergy. Key Competencies and Skills:. - Master's degree in Marketing, or related field. - Proven experience in developing and executing ATL and BTL marketing campaigns, preferably in a consumer-facing industry. - Strong project management skills with the ability to multitask and prioritize in a fast-paced environment. - Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners. - Analytical mindset with proficiency in data analysis and reporting tools to track campaign performance and derive actionable insights. - Creative thinker with a passion for exploring new marketing channels and innovative campaign ideas. - Ability to thrive in a dynamic and evolving organization, with a proactive and results-oriented approach to work. Why Choose BHIVE:. Exciting Projects:. - BHIVE offers innovative projects that significantly impact the industry. - Collaborative Environment: Valuing teamwork and collaboration, BHIVE fosters creativity and provides learning opportunities. Benefits:. - In addition to our competitive compensation package, you can win awards based on your performance. - Enjoy a range of outstanding perks, including top-notch benefits such as maternity and parental leave, health benefits and more. Equal Opportunity Employer:. BHIVE proudly stands as an Equal Opportunity Employer - By Choice. We firmly believe that we are most effective in helping our associates, customers, and the communities we serve, lead better lives when we genuinely understand them. This involves recognising, respecting, and valuing diversity in terms of unique styles, experiences, identities, ideas, and opinions while fostering inclusivity for all individuals. Work-Life Balance:. BHIVE promotes flexibility in work hours, ensuring a healthy work-life balance. Career Growth:. BHIVE invests in employee development, providing opportunities for professional Advancement. Impactful Work:. Joining BHIVE means contributing to a real impact on the startup ecosystem in India.

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BHIVE - ATL/BTL Lead 

Job Description for BHIVE - ATL/BTL Lead  in BHIVE Workspace in  Any Location for (5-6) years of experience. Apply Now!