BharatPe - Assistant Brand Manager

Role & Responsibilities

Functional Expertise

- Conceptualize marketing campaigns, engagement plan, and GTMs for products/features

- Scope out and execute brand partnerships - KOLs, B2B collaborations etc.

- Manage internal stakeholders to align key business priorities and resource bandwidth with the creative director

Problem Solving:

- Support growth and performance marketing to deliver monthly business numbers

- Participate in brainstorming sessions to share innovative ideas, clearly and effectively to all team members

Interaction:

- Take the lead on crafting the brand narrative and ensuring that it is communicated across different teams

- Cross-functional collaboration for successful implementations and leading marketing initiatives

Preferred candidate profile

- A keen eye for aesthetics and details, excellent in translating business requirements to creative brief

- Proficiency in Office Suite (Excel, PPT, Word) and marketing operation tools (such as Clevertap, Metabase, JIRA, Figma, etc.

- Excellent Communication and problem-solving aptitude.

- Ability to work methodically and meet deadlines while working on team projects.

- Well acquainted with Gen-AI tools (ChatGPT, Gemini, etc.) and prompt writing