Bharat Serums and Vaccines - Product Manager - Marketing

Description:

Qualification: B. Sc + MBA or B. Pharm + MBA

Experience: 4 to 7 Years

Purpose of the role:

- The candidate shall be responsible for creating marketing mix, design and implementation of successful marketing strategies.

- The incumbent will also develop and execute HCP and Consumer communication strategy to position and differentiate the portfolio amidst market dynamics.

- The incumbent will also work on the omnichannel marketing strategies for the portfolio whilst liasioning with key stakeholders from various functions.

Accountabilities and Responsibilities::

- Development/ Usage of communication strategy tools

- Explore/ Identify potential market segments new frontiers

- Training of sales force for implementation of promotional strategy, USPs etc

- Collecting observations and brand insights through customer visits

- Review on effectiveness of strategies, tools etc

- Feedback from internal customers ( line managers etc.)

- Interaction with sales colleagues (phone calls, personal interaction, meetings etc)

- Travel to locations to oversee implementation of marketing programs

- Promotion Plans and Communication Strategies

Competencies Skills:

- Analytical skills

- Pharma Industry Insights

- Strategic Thinking

- Basic Business Skills

- Communication skills

- Networking