To lead and scale Bhanzu's paid acquisition efforts via Google Ads, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution, and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Responsibilities:

- Define and own the Google Ads strategy (Search, Display, YouTube, Video), aligning with Bhanzu's growth/revenue/enrollment goals.

- Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding, and budget management.

- Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.

- Implement and monitor tracking and analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc. ) are set up and accurate.

- Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.

- Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.

- Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance and testing.

- Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features and maintain competitiveness.

- Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.

- Collaborate closely with growth, product, creative, and operations teams to ensure alignment from traffic acquisition to user onboarding amd retention.

Requirements:

- 5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc. ), preferably in EdTech/consumer/subscription businesses.

- Deep expertise in Google Ads across formats: Search, Display, Video/YouTube.

- Strong understanding of paid acquisition metrics and ROAS, CPA, Lifetime Value (LTV), and CAC.

- Proficiency in analytics tools, attribution, and tracking systems.

- Experience with A/B testing and conversion rate optimisation.

- Solid budget management skills; able to forecast, scale, and shift spend based on performance.

- Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make recommendations.

- Good collaboration skills: working with creative, content, and product teams.

- Up-to-date with Google Ads best practices and policy changes.

- Strong communication skills (written and verbal).

Good to have:

- Experience in EdTech, consumer, subscription models

- Experience working with automation tools, scripts (e. g. for bidding), or managing programmatic display/retargeting.

- Experience with international markets (US, UK, GCC, ANZ, etc. ), especially since Bhanzu operates globally.

- Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc. ).

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Posted By

Sholden Singh

HR at EXPLORING INFINITIES EDTECH PRIVATE LIMITED

Last Active: 16 October 2025

Job Views:
188

Applications: 64

Recruiter Actions: 0

Posted in

Sales & Marketing