Influencer Marketing Manager

Location: Bengaluru - WFO

About Bhanzu

Bhanzu is reimagining how children learn math. Founded by Neelakantha Bhanu, the World's Fastest Human Calculator, we combine deep pedagogy with modern technology to help students think sharper, move faster, and grow more confident. Today, 70,000+ students across 20+ countries learn with us, including the US, UK, Canada, Australia, New Zealand, and the Middle East. Our global classroom rating is 4.93/5.

We're a team of educators, engineers, designers, and creators reshaping how the world learns and we're hiring across product, growth, content, and engineering.

Our mission: make world-class math education universally accessible, and build the confidence and curiosity that comes with it. Headquartered in Bengaluru. On our way to impacting 1 million learners globally.

Website

https://bhanzu.com

Key Responsibilities:

- Plan and execute influencer-led performance marketing campaigns across platforms.

- Identify, onboard, negotiate, and manage influencer partnerships.

- Coordinate with Creative, Performance Marketing, and Business teams to align campaign messaging and objectives.

- Manage end-to-end campaign operations including onboarding, content creation, approvals, attribution tracking, reporting, and payout coordination.

- Track and optimize campaign performance using metrics such as ROAS, CPL, CAC, Conversion Rate, Revenue, Enrolments and Leads.

- Analyze campaign data, prepare dashboards, and recommend optimization strategies.

- Stay updated with influencer marketing trends, platform updates, and competitor activities.

Requirements:

- 3 - 4 years of experience in Influencer Marketing, Performance Marketing, Growth Marketing, or Digital Marketing.

- Strong understanding of influencer ecosystems, social media platforms, and creator partnerships.

- Analytical mindset with experience interpreting campaign performance data.

- Understanding of digital attribution models, campaign tracking, and marketing metrics.

- Excellent communication, negotiation, stakeholder management, and project management skills.

- Proficiency in Excel/Google Sheets; familiarity with influencer marketing or analytics tools is a plus.

- Bachelor's degree in Marketing, Business, Computer Science, Engineering, or a related field is preferred but not mandatory.

Success Metrics

ROAS - Revenue - Enrolments - Leads - CPL - CAC - Conversion Rate - Campaign Delivery - Creator Retention