Bhanzu - Manager - Brand Marketing

Brand Marketing Manager

Location: Bengaluru

Experience Required: 2-4 years

Industry Preference: D2C, Lifestyle, Consumer Internet, E-commerce, B2C Brands

Role Overview

We are looking for a Brand Marketing Manager to build and scale Bhanzu's brand presence across digital and offline channels. The ideal candidate will bring a strong understanding of consumer-first brand building, storytelling, and campaign execution in fast-paced B2C businesses.

This role requires someone who can create compelling brand narratives, drive awareness, and improve consideration among parents and children globally.

Key Responsibilities

1. Develop and execute brand marketing strategies aligned with business growth goals

2. Build a consistent and differentiated brand identity across all customer touchpoints

3. Lead integrated campaigns across digital, social, content, partnerships, and PR

4. Drive consumer insights and market research to understand parent/customer behavior

5. Collaborate with creative teams to produce impactful brand assets and campaigns

6. Manage brand partnerships and influencer collaborations to improve visibility

7. Monitor key brand metrics & health

8. Own campaign performance analysis and optimize based on learnings

9. Ensure consistency in messaging across website, app, social media, and communication channels

Required Qualifications

4-6 years of experience in brand marketing / consumer marketing

Preferred prior experience in:

1. D2C brands

2. Lifestyle brands

3. E-commerce platforms

4. Consumer internet businesses

5. Strong understanding of digital-first consumer journeys

6. Experience managing multi-channel brand campaigns

7. Ability to translate business goals into strong brand initiatives

8. Strong storytelling and communication skills

9. Experience working with agencies, creative teams, and cross-functional stakeholders

10. Analytical mindset with ability to interpret campaign data