Bhanzu - Life Cycle Marketing Manager

Job Description:

- Define and manage the customer lifecycle across awareness, inquiry, enrollment, retention, and referrals.

- Build and optimize automated communication journeys for inquiries, trial reminders, assessment bookings, no-show recovery, enrollment follow-ups, retention, re-enrollment, win-back campaigns, and referrals.

- Build and manage the CRM and marketing automation ecosystem for the US business.

- Create audience segmentation frameworks and customer data structures.

- Own Email, SMS, and WhatsApp communication programs.

- Design programs to improve student retention and parent engagement.

- Build referral and review-generation programs.

- Track and report conversion, retention, lifetime value, referral, and campaign performance metrics.

- Ensure compliance with communication regulations and monitor deliverability performance.