Bhanzu - Google Ads Specialist/Senior Growth Manager - Performance Marketing

Experience:

- 5-8+ years of hands-on experience in performance marketing, specialising in Google Ads (Search, Display, Video, YouTube, etc.), preferably in EdTech/consumer/subscription businesses.

Job Description:

- You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Key Responsibilities:

- Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.

- Work with creative/content teams to develop ad copy, creative assets, landing pages, and experiments (A/B / multivariate testing) to improve conversion rates.

- Implement and monitor tracking & analytics: ensure proper attribution, conversion tracking, ROI/CAC/LTV metrics, analytics tools (Google Analytics, conversion pixels, etc.) are set up and accurate.

- Monitor performance on key metrics: Cost per Lead (CPL), Return on Ad Spend (ROAS), Cost per Acquisition (CPA), Quality Score, Click-Through Rate (CTR), etc.

- Use data to identify bottlenecks across the funnel, suggest improvements, test hypotheses, and iterate rapidly.

- Manage budgets: forecast, allocate, and reallocate between channels/campaigns based on performance & testing.

- Stay updated with industry trends, platform changes, Google Ads policies, bidding/automation tools, etc., to leverage new features & maintain competitiveness.

- Mentor / lead a small team or direct reports (if applicable), or guide more junior performance marketers.

- Collaborate closely with growth, product, creative & operations teams to ensure alignment from traffic acquisition to user onboarding & retention.

Must-Have Skills & Qualifications:

- Deep expertise in Google Ads across formats: Search, Display, Video/YouTube.

- Strong understanding of paid acquisition metrics & ROAS, CPA, Lifetime Value (LTV), CAC.

- Proficiency in analytics tools, attribution, and tracking systems.

- Experience with A/B testing and conversion rate optimisation.

- Solid budget management skills; able to forecast, scale, and shift spend based on performance.

- Excellent data-driven mindset: ability to analyse large data sets, derive insights, and make

recommendations.

- Good collaboration skills: working with creative, content, and product teams.

- Up-to-date with Google Ads best practices and policy changes.

- Strong communication skills (written & verbal).

Good to have:

- Experience in EdTech, consumer, subscription models.

- Experience working with automation tools, scripts (e. for bidding), or managing programmatic display/retargeting.

- Experience with international markets (US, UK, GCC, ANZ, etc.), especially since Bhanzu operates globally.

- Experience with other paid channels to complement Google Ads (Meta, YouTube outside the Google network, affiliate, etc.