Creative Director- Marketing & Growth

About Bhanzu

Bhanzu is reimagining how children learn math. Founded by Neelakantha Bhanu, the World's Fastest Human Calculator, we combine deep pedagogy with modern technology to help students think sharper, move faster, and grow more confident.Today, 70,000+ students across 20+ countries learn with us, including the US, UK, Canada, Australia, New Zealand, and the Middle East. Our global classroom rating is 4.93/5.

We're a team of educators, engineers, designers, and creators reshaping how the world learns and we're hiring across product, growth, content, and engineering.

Our mission: make world-class math education universally accessible, and build the confidence and curiosity that comes with it.Headquartered in Bengaluru. On our way to impacting 1 million learners globally.

Website: https://bhanzu.com

Role Overview

As the Senior Creative Director, you will own Bhanzu's creative vision across brand, performance marketing, video, social media, and product storytelling. You'll lead multidisciplinary creative teams, establish scalable creative processes, and leverage AI-powered workflows to deliver high-quality creative assets at scale.

This role combines strategic thinking with hands-on creative leadership to build campaigns that not only look exceptional but also drive measurable business outcomes.

Key Responsibilities;

Creative Leadership

1. Define and drive Bhanzu's overall creative vision across digital and offline channels.

2. Set creative standards for all brand communication, advertising, social media, and marketing campaigns.

3. Build a strong creative culture focused on innovation, experimentation, and excellence.

Performance Creative

1. Lead creative strategy for Meta, YouTube, Google, and other paid marketing channels.

2. Develop high-converting video ads, landing page creatives, and campaign assets.

3. Build creative testing frameworks to continuously improve campaign performance.

AI-Powered Creative Production

1. Build and scale GenAI-enabled creative workflows.

2. Drive AI adoption across creative production, scripting, design, and video editing.

3. Improve creative velocity while maintaining quality.

Brand & Storytelling

1. Shape Bhanzu's brand identity across global markets.

2. Develop compelling storytelling frameworks that connect with parents, students, educators, and institutions.

3. Ensure consistency across every customer touchpoint.

Video & Content Production

1. Lead end-to-end production for brand films, commercials, educational content, social videos, and performance marketing creatives.

2. Oversee scripting, production planning, editing, motion graphics, and final delivery.

Team Leadership

1. Lead Creative Directors, Designers, Copywriters, Video Editors, Motion Designers, AI Artists, and Producers.

2. Hire, mentor, and develop high-performing creative talent.

3. Foster a collaborative, high-performance environment.

Creative Operations

1. Design scalable creative processes and workflows.

2. Optimize project management, production timelines, and resource allocation.

3. Build repeatable systems that improve creative efficiency.

Cross-functional Collaboration

1. Partner closely with Growth, Product, Marketing, Academics, and Leadership teams.

2. Translate business objectives into impactful creative campaigns.

3. Work with agencies, production houses, and external creative partners.

Analytics & Optimization

1. Track creative performance across marketing campaigns.

2. Use consumer insights, A/B testing, and data analytics to refine creative strategies.

3. Continuously improve creative effectiveness through experimentation.

Requirements

1. 4-6 years of experience in Creative Direction, Brand Marketing, Advertising, or Content Production.

2. Proven experience leading multidisciplinary creative teams.

3. Strong understanding of performance marketing creatives across Meta, Google, and YouTube.

4. Experience in AI-powered creative production and workflow automation is highly preferred.

5. Strong expertise in storytelling, creative strategy, video production, and campaign development.

6. Experience building scalable creative systems and production pipelines.

7. Strong stakeholder management and cross-functional collaboration skills.

8. Ability to manage multiple projects in a fast-paced environment