Bhanzu - Business Manager - International

Enrolments & Subscription Growth:

- Own the UK enrolment engine end-to-end. In a subscription-led market, the agenda is clear maximise converted customers, compound LTV, and drive net-new penetration every month. Forecast total monthly and quarterly enrolments with tight accuracy (industry benchmark: 57% variance for mature revenue orgs), then push hard past forecast. The mandate isn't to hit the market's ceiling it's to break past it and unlock demand pockets competitors have written off. Anchor floor for the market: $0.3M+ monthly, but the real KPI is enrolment velocity and market share expansion.

Team Leadership:

- Lead, coach, and scale a team of 2530, with training and capability-building as your first lever for performance not your last resort.

GTM Execution:

- Design and run go-to-market plays for UK penetration channel strategy, partnerships, campaign localization (KS1KS3, 11+, GCSE readiness contexts), and funnel optimization.

Data-First Decisions:

- Every call pricing, channel mix, team allocation is backed by a number. You live in dashboards, not gut feel. CRM hygiene, funnel conversion benchmarks (L2DC, DC2VC, VC2E), and MIS discipline are non-negotiables.

Market Strategy:

- Bring real understanding of UK consumer behavior, K12 education buying cycles, term-based seasonality, and competitive dynamics (against players like Third Space Learning, MyTutor, Whizz Education) to shape how Bhanzu wins there.

Cross-functional Alignment:

- Partner closely with Marketing, Product, and Ops to remove blockers to UK growth.