HamburgerMenu
iimjobs

Posted by

Job Views:  
161
Applications:  67
Recruiter Actions:  3

Job Code

1730775

Bhanzu - Brand Manager - Brand Marketing

Exploring Infinities Edtech.3 - 7 yrs.Bangalore
Posted 1 day ago
Posted 1 day ago

Brand Marketing Manager

We're looking for a Brand Manager who can combine strong brand thinking with creative judgement and excellent execution.

This role sits at the intersection of brand, content, creative and communication - and needs someone who can take projects from an initial brief to the final output, while keeping the larger brand objective in sight.

What you'll do:

- Own and execute brand campaigns and projects end-to-end - from insight, brief and ideation to production, rollout and measurement.

- Work closely with creative, content, design, video, social, influencer, PR and cross-functional teams to bring ideas to life.

- Develop sharp campaign briefs, messaging and communication frameworks that translate business and brand objectives into strong consumer-facing work.

- Review and improve scripts, copy, creatives and campaign assets, with a strong eye for storytelling, consumer relevance and brand consistency.

- Drive brand-led social and influencer initiatives, working with creators, talent, internal teams and external partners.

- Work with creative, media, influencer and PR agencies, ensuring briefs are clear, outputs are strong and projects move efficiently.

- Partner with PR teams/agencies on brand narratives, launches, campaigns and earned-media opportunities as part of the larger communication plan.

- Track the impact of brand initiatives through relevant brand and business metrics - including awareness, consideration, TOMA, brand perception, reach and engagement.

- Build a strong understanding of the consumer, category and competitive landscape and translate insights into better communication and campaigns.

- Manage multiple brand projects simultaneously, ensuring quality, timelines, budgets and stakeholder alignment.

- Act as a brand custodian across key consumer-facing touchpoints and ensure the brand shows up consistently.

What we're looking for:

- 3+ years of experience in brand marketing, content, creative strategy, integrated marketing or a similar role.

- Strong creative and communication acumen - you should know what makes an idea, script, campaign or piece of content work.

- Excellent campaign execution and project management skills, with experience taking projects from brief to market.

- A solid understanding of brand building and measurement, including awareness, consideration, TOMA and other brand-health metrics.

- Working knowledge of PR, social media, influencer marketing, consumer research and digital-first brand building.

- Experience managing external agencies and partners, alongside multiple internal stakeholders.

- Comfortable working with creative teams and giving clear, actionable feedback.

- Strong stakeholder management and the ability to drive projects independently.

- Someone who is hands-on, organized, proactive and execution-oriented - not just a strategy/deck person.

Most importantly: We're looking for an all-round brand marketer who understands the fundamentals of building a brand, has strong creative instincts, and knows how to turn strategy into high-quality work that actually gets executed.

Didn’t find the job appropriate? Report this Job

Similar jobs that you might be interested in

Posted by

Job Views:  
161
Applications:  67
Recruiter Actions:  3

Job Code

1730775

Loading chat...