Bennett, Coleman & Co. - Chief Manager/Deputy General Manager - Product & Marketing

Description:

We are seeking an innovative and strategic thinker to join our team as Chief Manager/Deputy GM - Product and Marketing.

This role is pivotal in developing and driving the strategic vision for our event intellectual properties (IP) across B2B and B2C segments.

The ideal candidate will have 8-10 years of experience in event IP concept and strategy development, with a strong focus on monetization and partnership with sales teams to maximize revenue potential.

Key Responsibilities:

1. Event IP Concept and Strategy Development:

- Develop innovative and scalable concepts for Sports IPs, ensuring alignment with organizational goals and market trends.

- Redesign existing IPs to enhance relevance, revenue, and profitability.

- Collaborate with Brand and Editorial teams to design new, impactful IPs beyond the existing portfolio.

2. Sales Enablement and Monetization:

- Partner with sales teams to identify advertiser needs and create bespoke IPs and experiential solutions.

- Support sales teams with compelling pitch decks, concept notes, and presentations to secure sponsorships and partnerships for brand led IPs

3. Market Analysis and Value Proposition Development:

- Conduct market research to identify emerging trends, audience preferences, and competitive benchmarks to inform IP strategies.

- Define clear value propositions and differentiation strategies for all event IPs.

- Monitor performance metrics and audience feedback to refine and enhance IP strategies.

4. Collaboration and Stakeholder Management:

- Act as the go-to resource for stakeholders, providing strategic guidance on IP monetization and experiential solutions.

- Serve as the bridge between brand teams and sales teams, ensuring that concepts align with monetization goals.

Qualifications:

Experience:

- 8-10 years of experience in Sports IP, strategy, and/or marketing, with a strong focus on monetization.

Skills:

- Deep understanding of Sports events development and audience engagement strategies.

- Proven ability to develop high-impact marketing and monetization strategies for events.

- Strong collaboration and interpersonal skills to work seamlessly with sales and creative teams.

- Exceptional communication skills, with expertise in creating persuasive pitch decks and concept notes.

- Analytical mindset to assess market trends and evaluate IP performance.

Education:

- Bachelor's or Master's degree in Marketing, Business, Event Management, or a related field