Role Purpose:

- The Product Strategy & Sales Manager will own end-to-end product strategy, market intelligence, and sales enablement for assigned mandate projects.

- The role covers market research, competitive benchmarking, pricing and product recommendations, GTM and launch planning, and revenue and inventory management.

- This position acts as a strategic bridge between Product, Sales Strategy, and Sales Execution, ensuring alignment from product conceptualization to launch to sales absorption.

Work Allocation Overview:

The role involves:

- Leading product strategy and market intelligence

- Driving GTM and launch planning

- Managing inventory and revenue pacing

- Enabling CRM systems, reporting, and sales analytics

Key Responsibilities:

1. Market & Competitive Intelligence

- Conduct detailed micro-market studies across Pune and MMR peripheral regions.

- Benchmark competitors on pricing, specifications, amenities, offers, and sales velocity.

- Create launch heat-maps, competition scorecards, and market opportunity insights.

- Identify product-level gaps and propose design or positioning enhancements.

Product & Pricing Strategy:

- Recommend unit mix, configuration sizing, and project USPs based on demand patterns.

- Build and maintain APR and revenue sensitivity models for pricing decisions.

- Support stage-wise pricing, tranche releases, and inventory logic.

- Evaluate additional offerings such as furnishing packages, payment plans, and pre-launch schemes.

GTM & Launch Playbook:

- Develop comprehensive GTM decks covering pricing strategies, hero inventory, and positioning.

- Standardize and maintain launch readiness checklists across functions.

-Coordinate with marketing, channel partners, closures teams, and CRM for launch alignment.

- Support launch-day war-room monitoring and real-time sales insights.

Inventory & Revenue Management:

- Maintain a live inventory dashboard with real-time tracking of sold, blocked, and available units.

- Define priority stack logic and analyze velocity trends across configurations.

- Track booking-to-collection conversion rates and highlight revenue risks.

- Forecast monthly absorption and model APR impact of pricing or release changes.

CRM & Sales Operations Enablement:

- Contribute to CRM setup including workflow design, booking lifecycle, and approval matrices.

- Ensure accurate and timely reporting across lead, site-visit, booking, and registration stages.

- Build performance dashboards and provide funnel insights to sales leadership.

- Standardize SOPs for inventory blocking, release policies, and booking governance.

Business Insights & Leadership Reporting:

- Prepare weekly analytical reports covering traffic, funnel metrics, and channel partner contribution.

- Create monthly review decks for management with actionable insights.

- Support quarterly pricing resets based on demand, competitor movement, and absorption trends.

Candidate Profile - Must Haves:

- Candidates should have 3-6 years of experience in sales strategy, product strategy, or business analytics, ideally within real estate.

- Strong analytical skills (Excel/Sheets, pricing logic, revenue modeling) are essential.

- Familiarity with Pune micro-markets or the plotted segment is an added advantage.

- The role requires hands-on experience with CRM platforms such as Salesforce, Kylas, Sell.

- Do, or Zoho, along with strong presentation skills in PowerPoint.

- An MBA in Marketing or Finance is preferred but not mandatory.

- Preferred industry backgrounds include leading developers such as Godrej Properties, Lodha, Tata Housing, Shapoorji, Mahindra Lifespaces, Prestige, or other mandate firms.

- Candidates must demonstrate detail orientation, structured thinking, and strong stakeholder management.

Key Competencies:

- Data-driven problem solving

- Pricing and product strategy acumen

- Strong presentation and GTM storytelling skills

- Cross-functional coordination

- Ability to perform in fast-paced launch environments