Role Objective:

- The AGM - Marketing & Direct Sales will lead end-to-end marketing strategy, execution, and direct demand generation for assigned real estate mandate projects.

- The role is accountable for launch readiness, GTM planning, digital performance marketing, offline activation, creative development, CRM integration, and booking funnel optimization.

- This is a hands-on leadership role requiring a strong blend of strategic thinking and ground-level execution.

Key Responsibilities:

1. Marketing Strategy & Launch Readiness

- Develop GTM positioning, hero messaging, and customer cohort definition for each project.

- Prepare launch marketing plans, COS plans, timelines, and war-room checklists.

- Coordinate with business development and sales teams for alignment and readiness.

- Drive zero-delay execution for pre-launch, launch, and sustenance cycles.

Creative & Content Development:

- Lead development of creative briefs and manage approval workflows.

- Oversee creation of brochures, hoardings, print ads, radio scripts, digital assets, and landing pages.

- Ensure brand consistency across PropXLreight and project-specific communications.

- Review and evaluate agency output for quality, timelines, and cost-effectiveness.

Digital & Performance Marketing:

- Plan, run, and optimize campaigns across Meta, Google, and LinkedIn platforms.

- Track and improve CPL, MQL, site visits, and booking metrics.

- Publish weekly performance dashboards covering lead quality, CPL benchmarking, channel mix, and micro-market insights.

Direct Lead Generation & Conversion Enablement:

- Drive direct walk-ins through integrated digital and offline interventions.

- Own the end-to-end funnel: Lead - Site Visit - Booking.

- Establish and refine lead scoring, routing rules, and CRM workflows.

- Collaborate with the closures team to improve conversion at each stage.

Offline & BTL Activation:

- Plan and execute on-ground activities such as canopy activations, corporate connects, RWA campaigns, mall activations, and micro-events.

- Manage vendor negotiations, budgets, and on-ground quality control.

Outdoor & Radio Media Planning:

- Evaluate OOH opportunities including billboards, bus shelters, and highway media to optimize reach and GRP.

- Coordinate with media partners for radio campaigns, FCT planning, and RJ-led integrations.

- Manage media budgets and negotiate rates for maximum value.

Website & SEO Management:

- Oversee updates to the PropXLreight website and all project microsites.

- Ensure SEO hygiene, keyword ranking improvement, and consistent content updates.

- Monitor traffic sources, bounce rates, and conversion drop-offs.

CRM, Reporting & Analytics:

- Work with the CRM team to ensure accurate lead flows, integrations, and dashboard visibility.

- Own weekly reporting on spend vs ROI, channel performance, source-wise contribution, and direct vs CP effectiveness.

- Identify insights and optimization opportunities to improve marketing ROI.

Vendor & Agency Management:

- Serve as the single point of contact for creative, digital, media, production, printing, and OOH partners.

- Manage SLAs, evaluate performance, and ensure cost control across all agencies.

- Review contracts, negotiate pricing, and streamline vendor operations.

Candidate Profile:

Mandatory Requirements:

- Experience with Category A/B real estate developers or mandate firms.

- Proven expertise in launch campaigns, performance marketing, and large-format OOH.

- Ability to manage both strategy and hands-on execution.

- Working knowledge of Meta Ads, Google Ads, CRM systems, Excel, and PowerPoint.

- Experience managing 1-3 team members and multiple agencies.

- Strong communication, briefing capability, and stakeholder coordination skills.

Preferred Experience:

- Background in plotted development, luxury real estate, or township launches.

- Exposure to integrated marketing across both digital and offline channels