About Bajaj Finserv

Founded in April 2007, Bajaj Finserv is the financial arm of the Bajaj group. We believe in a simple philosophy to never settle for good and go for great. This reflects in our extensive product portfolio that spans across 3 broad categories- lending, insurance and wealth advisory. With 24 products spread across 12 product lines, we're one of the fastest growing and most diversified NBFCs in India. Our footprint spans the length and breadth of India.

Bajaj Finance Limited, is the lending and wealth advisory arm of Bajaj Finserv Limited. It is the most diversified non-bank in the country with multiple product lines across consumer, commercial and SME finance, making it one of the most profitable companies in the category.

Website

https://www.bajajfinserv.in/

Company Size

Large-scale / Global

Working Days

6 days/week

Office Location

Viman Nagar, Pune

Role & Responsibilities

The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.

A. Minimum required Accountabilities for this role -

- Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.

- Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.

- Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).

- Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.

- Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg's Behavior Model.

- Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

B. Additional Accountabilities pertaining to the role-

- Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.

- Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.

- Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.

- Contribute to the development of internal research standards, methodologies, and best practices.

Perks, Benefits and Work Culture

Our people define our passion and our audacious, incredibly rewarding achievements. Bajaj Finance Limited is one of India's most diversified Non-banking financial companies, and among Asia's top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we're present in India.