Becton Dickenson - Marketing Manager - Women's Health & Cancer

Description:

Main Responsibilities:

Market development/Advocacy/Partnerships:

- Support creation of complete Marketing plan for Business in India

- Managing training, drive instrument sales and enhance customer engagement

- Planning and executing Marketing Campaigns to drive best practice adoption

- Facilitate physician engagement programs with MM and Med affairs and support the team for CMEs.

- Product Launch Plan

- Drive digital Marketing

Process Efficiency: Weightage-10%

- Create Market Intelligence Updates quarterly.

- Monthly S&OP and regulatory process

- Ensure 100% ROR compliance for Marketing activities

- Build/improvise existing sales tools to drive the sales and enhance effectiveness with the marketing team.

Process and Self Development:

- Develop strong collaboration with Sales/application to ensure win in the marketplace

- Support Business analyst in critical business analysis.

Job Requirements:

- Experience in driving marketing campaigns

- Strong Clinical Expertise

- Good Communication Skills

- Business acumen

- Customer focus

- Ability to work well in teams

- Experience in developing and executing training calendars