Description:

Company: BeBetta

Location: Bangalore (On-site)

Experience: 4-7 years

About BeBetta

BeBetta is building the infrastructure for engagement-driven commercewhere users can play games, shop online, and redeem real-world value in one seamless platform.

We sit at the intersection of gaming, rewards, and commerce, transforming user time and attention into tangible value.

With a fast-growing user base and strong engagement loops, were on a mission to redefine how users interact with digital platforms.

Role Overview

BeBetta is a multi-layered platform (games + rewards + commerce + growth loops), and this role is about turning complexity into clarity.

As a Product Marketing Manager, you will define how users understand, adopt, and engage with our product.

If a user doesnt get it in 5 seconds, we lose.

You will own how we:

- Position the product

- Launch features

- Drive adoption and retention

- Bridge product experience with growth

What Youll Own

1. Product Positioning & Category Building

- Define BeBettas category and market positioning

- Craft clear, concise messaging that scales across markets

- Build strong recall and mental availability

2. Product Storytelling & User Clarity

- Translate complex product features into simple, intuitive narratives

Simplify user understanding across:

- Onboarding

- Games

- Store & rewards

- Commerce journeys

- Create 5-second understanding experiences

3. Go-To-Market & Feature Launches

Own end-to-end GTM strategy for key features such as:

- Scan & Win

- Commerce & redemption

- Events, tournaments, and product drops

Drive:

- Messaging and positioning

- Launch narratives

- User education

- Distribution strategy

4. Growth, Adoption & Performance Marketing Alignment

Drive improvements in:

- Activation

- Feature adoption

- Retention

Work closely with performance marketing teams to:

- Align messaging with paid campaigns

- Improve conversion across funnels

- Optimize creatives and landing experiences

Analyze user journeys:

- Play - Earn - Redeem - Repeat

- Identify drop-offs and optimize for higher conversion and engagement

5. Cross-Functional Collaboration

Partner with:

- Product (UX, flows, prioritization)

- Growth (campaigns, experiments, acquisition)

- Brand (communication consistency)

- Act as the bridge between product, marketing, and user experience

What Success Looks Like

- Users understand BeBetta within 5 seconds

- Strong product positioning and clear messaging

- Significant increase in feature adoption and engagement

- Improved conversion across performance funnels

- Growth in organic installs and retention

What Were Looking For

Core Skills

- 4-7 years of experience in Product Marketing / Growth / Product roles

- Experience in consumer tech, gaming, fintech, or product-based startups

- Strong understanding of user funnels, metrics, and behavior

- Ability to simplify complex ideas into clear, impactful messaging

- Experience working with performance marketing teams and campaigns

- Strong analytical and problem-solving mindset

Key Traits

- Strategic clarity: Can simplify complex systems into one core idea

- User-first thinking: Understands behavior, motivation, and engagement loops

- Storytelling: Converts features into compelling value propositions

- Execution speed: Moves fast, tests, learns, and iterates

- First-principles thinking: Builds original strategies, not copy-paste

Good to Have

- Experience launching 0 - 1 products or features

- Experience with high-scale consumer platforms or gaming apps

- Familiarity with tools like Mixpanel, Amplitude, GA, or similar

- Understanding of India and emerging market user behavior

Why Join BeBetta

- Work on a high-growth product at scale