BeBetta - Brand Marketing Lead

Description:

Company: BeBetta

Location: Bangalore (On-site)

Experience: 6-10 years

About BeBetta:

BeBetta is building the next-generation consumer platform at the intersection of gaming, rewards, and commerce-where users can play, earn, and redeem real-world value in one seamless experience.

Role Overview:

- We are looking for a Brand Marketing Lead who can build a strong, memorable, and culturally relevant brand for BeBetta.

- This role is focused on creating pull, not pushmaking users remember the brand, talk about it, and come back without being prompted.

You will define how BeBetta:

- Sounds

- Feels

- Shows up across culture and consumer touchpoints

Key Responsibilities:

1. Brand Strategy & Identity (0 - Scale):

- Define and evolve brand voice, tone, and personality

- Build a distinct and ownable brand identity

- Ensure the brand consistently feels exciting, trustworthy, and rewarding

- Maintain clarity and differentiation from generic gaming/rewards platforms

2. Campaign Strategy & Execution:

- Conceptualize and execute high-impact brand campaigns

- Move beyond performance marketing to build recall and emotional connection

- Develop campaigns that are memorable, shareable, and strongly associated with BeBetta

- Focus on long-term brand building, not just short-term metrics

3. Creator & Influencer Marketing:

- Build a strong, distribution-first creator strategy

- Develop long-term creator partnerships and repeatable content formats

- Drive authentic, native storytelling through creators

- Turn creators into both growth channels and brand advocates

4. Brand-Led Product Launches:

- Scan & Win

- Reward drops

- Events and tournaments

- Convert product launches into high-impact campaigns and cultural moments

5. Cultural Relevance & Market Integration:

- Align brand presence with key moments such as festivals, sports events, and digital trends

- Integrate BeBetta into youth culture and real-time conversations

- Execute trend-based marketing while maintaining brand consistency

6. Brand Consistency Across Channels:

- Ensure consistent messaging across:

- Product experience

- Paid campaigns and creatives

- Social media

- Influencer content

- Maintain a unified and coherent brand narrative across all touchpoints

What Success Looks Like?

- Strong brand recall and recognition among users

- Increase in organic traffic and branded searches

- Campaigns drive both awareness and product usage

- BeBetta becomes a habit and part of user conversations

- A strong creator ecosystem driving repeat engagement

Core Expectations:

You should be able to:

- Define what users should feel when they interact with BeBetta

- Identify what makes the brand unique and differentiated

- Build campaigns that create memory, not just impressions

- Drive organic conversations around the brand

- Build trust in a rewards-driven platform

- Make BeBetta culturally relevant, not just visible

Required Skills & Traits:

Creative & Strategic Thinking:

- Strong instinct for brand building and storytelling

- Ability to think in big ideas, campaign platforms, and scalable formats

Cultural Awareness:

- Deep understanding of trends, internet culture, and youth behavior

- Ability to identify what works vs what doesnt

Distribution & Growth Thinking:

- Strong understanding of creators, platforms, and virality loops

- Ability to build scalable distribution strategies

Consumer Understanding:

- Strong intuition for Indian and emerging market users

- Understanding of engagement-driven consumer behavior

Execution Excellence:

- Ability to take campaigns from concept to execution and scale

- Strong coordination across teams and external partners

Preferred Experience:

- Experience in consumer internet, gaming, fintech, or D2C brands

- Proven experience in building brands from 0 - scale

- Strong exposure to creator-led marketing and influencer ecosystems

- Existing network within the creator or agency ecosystem

Who This Role Is For?

- Someone who wants to build brands, not just run campaigns

- Someone who focuses on recall, not just reach

Someone who understands that:

- Attention can be bought

- But memory is built

If youre excited about turning a product into a brand people talk about, this role is for you.