Beam Global Spirits & Wine India - Brand Extension Manager

Description:

Role & responsibilities:

- Leading cross-functional effort to bring alive identified Brand Extensions from Ideas to Go Live followed by successful commercialization including distribution, impactful visibility, and accelerated depletions

- Enable cohesive partnerships with & leverage of Suntory Commercial FOTS network for Packaged Drinking Water, Club Soda & other beverage extensions:

- General & Modern Trade

- On & Off Trade channel seeding, distribution & visibility

- Placement in Brand Sponsored Events, Indian Weddings & Corporate Events

- Create Annual Plans & 3 Years Strategic Priorities documents for each of the Brand Extensions business

- Identify Brand Building opportunities within Suntory Trade Network as well as the surrounding FMCG channel

- In Store displays, Shopfronts, POS drives, etc.

- P&L delivery for the various brand extension businesses

- Conduct Monthly Reviews with Internal FOTS, 3P Partners

- Monthly Business Performance Dashboards & Updates

- The role will require extensive Gemba & Business linked Travel

- Constantly watch out for emerging consumption trends to identify scope for new categories & opportunities within the Non-Alcoholic Beverage space.

Financial Accountabilities:

- Plan, manage & execute the BTL & OPEX budget to support distribution & visibility

- Provide strategic roadmap & carry out annual OPEX & BTL budgeting in line with the growth plans

Leadership Accountabilities:

- Collaborate with brand/innovation, wider customer marketing and sales/activation organization to deliver brand activity and requirements on time in full (OTIF)

- Provides critical inputs for commercial and business reviews including any other key internal meetings leading commercial course correction where vital

Stakeholders:

- You will work closely with the Commercial, Brand, Finance, HR and Legal teams in India.

- Regular interactions including business updates to the Managing Director & India Leadership Team at Suntory Global Spirits India. You will also meaningfully engage with key regional & global stakeholders including the SBF teams on NPDs

Preferred candidate profile:

Qualifications:

- Postgraduate in business/strategy/management from Tier 1 or Tier 2 institution

- High level of strategic, conceptual, analytical and creative skills

- Action-biased and output-oriented approach toward ambitious targets

- Team-oriented and collaborative outlook with coaching ability

- Exudes leadership presence and strong communication skills

- Demonstrates experience in driving change management and business re-engineering

- Drive the Channel teams to deliver on the Orgainisational goals

- Demonstrates high levels of adaptability, flexibility with regards to new challenges and the use

of new networks and entrepreneurial skills

Ideal Candidate:

- Must have experience in In Alco Bev & Beverages Industry

- Strong Background in/ Experience & Understanding of Quality & Franchise Handling

- Sales/commercial experience in alcobev, consumer goods coupled with project-based work on route-to-market

- Sound Understanding of the role of Brand Extensions as key enablers to Long Term Brand

Building & the Laws governing Brand Extensions in India

- Bias towards fact-based, analytical approach