BCD Group - Digital Marketing Manager

About:

- Manage lead integrated marketing campaigns across paid ads (Meta, Instagram, Google, LinkedIn, X/Twitter, YouTube, etc.).

- Plan, create, and schedule engaging content (posts, reels, stories, videos, mailers) aligned with brand guidelines.

- Monitor, respond to, and engage with followers and customer queries.

- Track, analyze and report performance metrics (reach, engagement, followers, traffic, etc.).

- Collaborate with designers, content writers, and other internal teams to develop campaign materials.

- Run paid ad campaigns and monitor ad performance across platforms.

- Fair knowledge on Marketing Automation and implementation of the same.

- Stay up-to-date with the latest digital trends, platform updates, and best practices

- Hands on experience on SFDC/Lead-squared CRM tools.

- Assist in influencer marketing campaigns and online partnerships.