About:
- Manage lead integrated marketing campaigns across paid ads (Meta, Instagram, Google, LinkedIn, X/Twitter, YouTube, etc.).
- Plan, create, and schedule engaging content (posts, reels, stories, videos, mailers) aligned with brand guidelines.
- Monitor, respond to, and engage with followers and customer queries.
- Track, analyze and report performance metrics (reach, engagement, followers, traffic, etc.).
- Collaborate with designers, content writers, and other internal teams to develop campaign materials.
- Run paid ad campaigns and monitor ad performance across platforms.
- Fair knowledge on Marketing Automation and implementation of the same.
- Stay up-to-date with the latest digital trends, platform updates, and best practices
- Hands on experience on SFDC/Lead-squared CRM tools.
- Assist in influencer marketing campaigns and online partnerships.
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