BatterySmart - Category Lead - Growth

Description:

Key Responsibilities:

Category Strategy & P&L Ownership:

- Own business KPIs for the 2W vertical across demand, utilization, and economics.

- Deep-dive into unit economics and design interventions to drive profitability and sustainability.

- Partner with Founders and Leadership to identify levers for unlocking next-level growth.

Market Expansion & Network Planning:

- Shape geo-expansion strategy and guide location planning using data and field insights.

- Identify white spaces, fleet clusters, and underserved corridors.

- Oversee rollout sequencing, station readiness, and onboarding velocity

Cross-Functional Execution Engine:

- Act as a bridge between central, city, and field teams ensuring seamless coordination.

- Solve operational bottlenecks in real-time and build scalable SOPs.

- Work with Product, Ops, and Finance to build tools, incentives, and controls.

Data & Insights-Driven Decision Making:

- Define and monitor performance dashboards across key lifecycle funnels (e. onboarding, activation, retention).

- Lead problem-solving sprints on top issues churn, idle assets, low-yield stations, etc.

- Translate insights into pilots, process changes, or product requests.

Strategic Projects & Special Initiatives:

- Design and run experiments on pricing, partnerships, and micro-market models.

- Explore new revenue streams such as BaaS, rentals, and hybrid models.

Qualifications:

- 7 - 10 years of experience in strategy, growth ops, consulting, or category management.

- Strong analytical toolkit: SQL, Excel, and growth analytics platforms.

- Comfortable managing field realities with a structured problem-solving mindset.

- Track record of high ownership and operating in unstructured environments.

- Prior exposure to EV, mobility, logistics, or tech-enabled ops is a plus