Basis Vectors - PPC Manager

Location : Remote (India-based, US Shift: 4 PM-1AM IST)

Experience : 3-4 years in performance marketing (agency + ecommerce experience required)

About the Role:

We're looking for a data-obsessed, strategic thinker who knows how to turn ad spend into profitable growth across Google and Meta. You won't just manage campaigns, you'll own outcomes. From acquisition funnels to LTV-based scaling, you'll partner with our clients to drive real ecommerce revenue.

Responsibilities:

- Strategise, build, and optimise paid ad campaigns on Meta, Google, and other performance platforms

- Analyse performance and make data-driven decisions to improve ROAS, CAC, and LTV

- Own weekly client reporting and strategic reviews

- Collaborate with SEO, social, and email teams to drive integrated results

- Run A/B tests across creatives, audiences, and landing pages

- Proactively pitch budget reallocation and scaling strategies

You Must Have:

- 3-4 years in a performance marketing role at an agency focused on e-commerce

- Proven track record of managing at least an ad spend of $5K+ monthly per client

- Ability to think beyond CTR-deep understanding of ROAS, margins, funnel bottlenecks

- Proficiency with Google Ads, Meta Ads Manager, and attribution tools

- Strong hands-on skills with AI tools for ad copy, audience research, or automation

- A strategic mindset, you think why, not just how

What Success Looks Like:

- Scaling accounts from $5K/month to $20K/month profitably

- Reducing CAC without hurting conversions

- Driving campaign insights that change a brand's trajectory