About us : Bare Anatomy (bareanatomy.in) is one of the fastest growing D2C brands in India which is disrupting the beauty industry through personalization. We are passionate about revolutionizing the way people use and buy beauty products. We welcome exceptionally bright candidates to be a part of our founding team. Come and join us to shape the future of the personal care industry! About the role : We are seeking an experienced Conversion Optimization Specialist to join our marketing team. You will be responsible for managing, testing, and implementing conversion points in the marketing funnel. A specialist like you should have a strong understanding of website content management systems, including eCommerce solutions, and should have statistical and analytical abilities to help us understand data in a way that results in actionable suggestions. Responsibilities: - Analyze the available data to understand the type of visitors visiting the website and figure out the leaks in the website and suggest corrective measures to solve these problems. - Manage key conversion points in the marketing funnel - Manage and optimize landing pages, website calls-to-action (CTAs) - Collaborate with teams responsible for blogging, email, social media, in order to optimize each conversion path - Optimize our marketing's conversion paths and increase funnel marketing efficiencies - Generate and deliver periodic reports to review the work done and analyze statistics, metrics, and provide recommendations for further improvements. - Studying Google Analytics (or similar) to measure the impact of changes made. Requirements : - Min. 2 years of experience in Digital Marketing - Past experience with tools like web analytics tools like Google Analytics along with A/B testing tools such as VWO, Optimizer (or similar), and inbound marketing tactics - Proficient using smart CTAs and smart form features to optimize for lifecycle stage - Understanding on Conversion Rate Optimization space and ongoing trends. - Knowledge of Digital Marketing techniques and online promotional activities. - Outstanding analytical and problem-solving skills. - Grad/MBA from Tier 1 institute - Start-up experience preferable

Gurgaon/Gurugram

Bare Anatomy - CRO Specialist/Conversion Optimization Specialist - Marketing Team 

Job Description for Bare Anatomy - CRO Specialist/Conversion Optimization Specialist - Marketing Team  in Innovist in  Gurgaon/Gurugram for (2-5) years of experience. Apply Now!