Senior Manager - Brand Balmer Lawrie is a Mini Ratna I Public Sector Undertaking under the Ministry of Petroleum & Natural Gas. The Company operates in various business segments through Strategic Business Units [SBUs] and Joint Venture Companies [JVCs]. You can visit the Company's website http://www.balmerlawrie.com/ for further details about the Company. The company is looking for qualified and experienced professionals to man the role of Senior Manager [Brand] for the Company. It is in the Grade of E4 in the Pay Scale of Rs. 70000 - 200000. The Position Profile is as follows : Maximum Age : 40 years as on 17.03.2023 Minimum Qualification : 2 Years MBA or Post Graduate Degree / Diploma# in Management Preferred Qualification : MBA with a Specialization in Marketing / Advertising and Brand Management Minimum Experience (Years) : 11 Years as on 17.03.2023 Preferred Experience : Experience in Branding, Mascom, Trade Marketing, Advertising and Promotion, ATL & BTL Campaigns, Agency Handling, Vendor Management, etc. Candidates from Lubricants / FMCG/ Automotive Industry will be preferred Indicative Job Description : The incumbent will be responsible for : 1. Overseeing a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research etc. 2. Crafting blue print for Balmerol brand in order to lead and manage the category and sub brands within the portfolio, maximizing relevant brand differentiation and the brand communication tools mix for maximizing the sales & profit contribution of the brand within the region. 3. Creating consumer demand by developing, implementing and executing marketing initiatives and activities for brand Balmerol in close working with B2B and B2C sales team. 4. Overseeing the Automotive Retail & B2B performance and to make sure the brand Balmerol stands relevant to the target customer in creative and innovative manner. 5. Closely monitoring and analysing sales volumes, brand pack movement, market share trends and competition activity and intervene with brand communication mix and on ground activation programmes. 6. Planning & Implementation: Lead annual communication planning with external agencies (media, creative, PR and BTL), by developing communication brief and closely working with agencies [Digital & Creative] in media planning, creative development and implementation according to agreed brand strategy and communication objectives and agreed BPC investment for Balmerol brand etc. 7. Plan and implement regional/national consumer promotions in alignment with sales to enhance growth of volumes, margins and efficient A&P per litre to achieve annual business targets. 8. Implement Consumer Marketing initiatives; to develop and successfully implement marketing initiatives and programmes for Balmerol focused brands, to develop and deploy compelling communication to consumers for the brand. 9. Monitoring the implementation of all the above activities and track/review the performance against the agreed marketing objectives and business targets to ensure effective implementation of brand plan and to take course corrective actions when necessary to ensure Sales Volume & Gross Margin targets are achieved. 10. Manage and monitor brand budget within the agreed plan and drive cost leadership of all marketing initiatives with no compromise of effectiveness. 11. Serving as the point-person for developing, implementing and executing marketing initiatives and activities for brand Balmerol. These initiatives and activities include campaigns (procurement, merchandising, print, web, social media, broadcast, etc.), events and sponsorships. 12. Any other assignments as may be given from time to time. The above list is indicative only and not exhaustive. COMPENSATION Grade(s) : E4 Basic Scale (Rs.) : 70000 - 200000 Initial Basic Pay (Rs.) : 70000 CTC at the beginning of the scale (Rs / lakhs per annum) : 23.38 Lakhs per annum CTC shall include Basic Pay, DA, HRA, Other Perks & Allowances, Performance Related Pay, encashment of earned leaves, work related benefits and Retiral benefits as applicable in the grade as per rules of the Company. (Post-Retirement Medical Coverage Scheme is applicable to candidates who are 50 years of age or below as on date on which they come on the regular rolls of the Company. However, this condition shall not be applicable in case of candidates who join after resigning from any CPSE, provided the total of past service in the CPSE and future service in the company till the date of normal retirement is 10 years or more). All the benefits will be governed by the policy of the Company in force and as amended from time to time. Candidates employed with Government Departments/ CPSUs / Autonomous Bodies should to apply through proper channel, obtaining necessary NOC which is required to be submitted at the time of the interview. In the absence of NOC, no benefit related to continuity of service and/ or Pay Protection shall be admissible to an applicant who is presently serving Government Departments/ CPSUs / Autonomous Bodies. For candidates who do not have NOC issued by Government Departments/ CPSUs / Autonomous Bodies or those from private sector the Basic Salary shall be fixed at Rs. 70000 per month with a corresponding CTC of 23.38 Lakhs per annum. PLACE OF POSTING : - The initial place of posting may be in Kolkata. However, candidates may be placed at any of the locations in India or abroad where the Company or its Joint Ventures has its operations and the decision on the matter shall be made at the time of joining at the sole discretion of the Company depending on the exigencies of work. - The Company reserves the right to create a panel through empanelment of candidates if more than one candidate is found suitable and offer employment opportunity to such empaneled candidate(s) in future in similar role at same or different locations. - Please read The Other General Conditions before applying for the positions.

Kolkata

Balmer Lawrie - Senior Manager - Brand Management 

Job Description for Balmer Lawrie - Senior Manager - Brand Management  in Balmer Lawrie and Co Ltd in  Kolkata for (11-30) years of experience. Apply Now!