BAJO FOODS - Creative Design Lead - FMCG Product Design

Description:

- Youll work at the intersection of strategy, storytelling, and visual identity.

- Youll have end-to-end creative ownership, from packaging to digital to offline.

- Youll lead and mentor a growing team of designers and freelancers.

- Join a dynamic team that values creative thinking, speed, and aesthetic excellence.

Key Responsibilities:

Brand & Packaging Design Ownership:

- Define and evolve the visual identity of each brand across packaging and digital.

- Lead packaging design for new products and revamps ensure standout on digital presence, compliance, and resonance with consumers.

- Set visual tone for sub-brands and product lines while maintaining consistency with master brand.

Campaign & Marketing Design:

- Oversee creative development for 360 brand campaigns digital ads, social, offline, influencer content, and event collaterals.

- Align with marketing and content teams on campaign objectives and creative direction.

- Translate project briefs into high-impact visual storytelling that drives awareness and conversion.

Team Leadership & Workflow Management:

- Mentor and manage a team of in-house designers and external partners (freelancers, agencies).

- Drive the design workflow for multiple brands and projects across timelines.

- Conduct regular reviews, give creative feedback, and raise the quality bar.

Vendor & Production Oversight:

- Coordinate with printers and packaging vendors to ensure output quality, color fidelity, and timely delivery.

- Supervise final mockups, artworks, press approvals, and production specs.

Creative Strategy & Innovation:

- Stay ahead of design trends, competitor visual language, and cultural cues.

- Push creative boundaries while keeping designs rooted in brand and business goals.

- Regularly present design strategy and rationale to leadership and cross-functional teams.

Qualifications & Skills:

- Bachelors / Masters in Design, Communication, or Visual Arts.

- 5+ years of experience in brand and packaging design, with minimum 2 years in FMCG and team management.

- Strong portfolio across packaging, branding, digital, and integrated campaigns.

- Expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign); motion design is a plus.

- Strong aesthetic sensibility combined with business understanding.

- Excellent communication and presentation skills.

Bonus if You Have:

- Built or scaled design systems for challenger FMCG brands.

- Experience in D2C/e-commerce and content-rich digital formats.

- Worked in high-growth, entrepreneurial environments.

About Lo Foods:

Lo Foods is more than just a brand; it's purpose-driven with a clear mission: to provide low-carb functional foods to 100 million Indians by 2030.

We believe that food is at the core of who we are after all, we are what we eat.

India currently faces an epidemic of chronic diseases, many driven by our eating habits.

Instead of viewing food solely as a means to prevent illness, we harness its power to improve and manage specific health conditions.

At Lo Foods, we provide low-carb alternatives to traditional Indian foods, preserving flavours while addressing health concerns.

Our three brands support this mission:

- Keto Smart Low-carb products for the Keto lifestyle.

- Protein Chef Ensuring every home is protein-sufficient and promoting healthier living.

- DiabeSmart Making diabetes management easier while enhancing the pleasure of food.