BAJO FOODS - Creative Design Head

- As Design Head, you will own and define the visual language for Protein Chef and all Lo Foods brands, leading the creative vision across packaging, brand identity, digital, content, and offline touchpoints.

- You will build a scalable design system that can grow across 50+ SKUs and multiple categories, while establishing the processes and standards needed for a high-performance in-house design team.

- This role will require you to mentor and develop designers, set up end-to-end design infrastructure including guidelines, templates, and asset libraries for every consumer-facing touchpoint.

Key Responsibilities:

- Design Leadership & Brand Aesthetics.

- Own the visual identity of Protein Chef and all Lo Foods offerings.

- Build and evolve scalable brand systems, visual guidelines, and design principles.

- Ensure consistency and coherence across packaging, digital, social, website, and offline touchpoints.

- Packaging Strategy & Execution - Lead packaging design for all new launches and redesigns across categories.

- Define pack architecture, naming, claims hierarchy, colour systems, and variant logic.

- Ensure print readiness, colour accuracy, compliance, and FMCG best practices.

- Balance functional clarity with strong shelf presence and aesthetic appeal.

- Creative Excellence Across Channels - Oversee and elevate all 360- brand creative including digital ads, performance creatives, social content, brand campaigns, website, retail, events, and activation.

- Bring strong visual storytelling that aligns with business goals and brand strategy.

- Stay ahead of design trends, competitor visual language, and cultural cues.

- Push creative boundaries while keeping the work rooted in brand fundamentals and commercial objectives.