High level position summary :  - Email marketing specialist with comprehensive understanding of email as a capability and a marketing tool to generate business  - End to end ownership of email campaigns covering definition, execution, measurement, reporting and optimization   Duties and Responsibilities :  WHY THIS POSITION IS REQUIRED :  - We are looking for an Email marketing specialist who can identify, build and leverage email as a science for generating business.   - This individual will leverage various technologies like Event Sequence Processing(ESP) and API integrations to create a dynamic, contextually experiential email strategy.   - This individual will also leverage campaign platforms and marketing automation tools to execute email, SMS and notification based campaigns.   KEY ROLES AND RESPONSIBILITIES :  CAPABILITY :  - Hands on experience on Oracle Responsys.  - Identify and build new capabilities to leverage technology frameworks such as ESPs and Cloud Marketing to automate Email marketing channel  - To build email as a dynamic, contextual and event based marketing channel   CAMPAIGN MANAGEMENT :  - Orchestrate email, SMS and notification based campaigns to maximize business offtake  - Monitor and optimize campaigns to drive through the business funnel  PERFORMANCE MARKETING :   - Driving business ROI  - Leverage analytics and BI inputs to improve campaign efficiencies   CROSS FUNCTIONAL & CROSS-COE COLLABORATION :   - Collaborate with Centers of Excellence within the function   - Work with Analytics & BI to leverage data and drive higher ROIs  - Work with Digital Capabilities COE to create new assets and enhance current asset outputs  Required Qualifications and Experience:  ESSENTIAL SKILLS :   - Understanding of digital marketing ecosystem   - Direct Hands on experience of running enterprise marketing platforms   - Strong understanding of digital marketing channels like Email, SMS, Push notifications, SEM, Programmatic, Cross Device Tracking, Remarketing and Display, and alike  - Strong experience in using data / insights & analytics to drive marketing decisions and strategy  - Comfort with marketing technology interface and abreast of latest mobile technologies  APTITUDE :  - Team management and indirect influence  - Stretch, Speed and agility  - Manage change and ambiguity  - Passionate about possibilities  PAST EXPERIENCE :  - 2 years experience in directly managing campaign platforms. Previous experience in email marketing is a must  - Post Graduate in business management or a specialization in digital marketing   - Strong bias for email marketing agency experience  Salary Offered : 8-12 LPA

Pune

Bajaj Finserv - Manager - Email/SMS Marketing   

Job Description for Bajaj Finserv - Manager - Email/SMS Marketing    in Bajaj Finserv in  Pune for (2-4) years of experience. Apply Now!