Bajaj Electricals - Product Manager - Outdoor Lighting Segment

DESCRIPTION:

REPORTING TO Product Head - Professional Lighting

TYPE OF ROLE Individual Contributor Role

BU/ DIVISION Professional Lighting

JOB PURPOSE

To bring a focused approach in segment marketing and develop annual GTM plans including top- line and bottom-line for assigned product category & cascading the same to regional level to determine areas of growth.

KEY RESPONSIBILITIES

- Act as a regular voice of sales and voice of customer survey to understand the product gaps and execute action plans to address the gaps.

- Carry out continuous benchmarking of current product portfolio, propose, lead & enhance NPI process.

- Ensure correct pricing and positioning for all the products with timely revisions as per the market demand.

- Achieve and maintain gross margins for the assigned category by putting the right pricing strategies in place.

- Manage the product launches and phase-outs including adherence to a detailed product launch plan and effective launch communication.

- Take brand ownership and product lifecycle management (product phase-in/out, demand planning) & ensure portfolio is always relevant to the market with optimal brand mix to ensure all target segments are served profitably with minimal conflict and cannibalization.

- Drive product knowledge & value-based sales competency among internal teams (Sales, SDM, Funnel, Pre Sales & EPC Tendering) & channels (Channel partners, GFA, Dealers) through regular, structured training.

- Support sales team in effectively communicating the value proposition of the portfolio to external ecosystem including system integrators, contractors, consultants and end users.

- Engage with Marcum team for all new product launches with branding, launch plan, events, collaterals, etc. to ensure effective communication internally and externally.

- Handle public relation strategy in line with big ticket events and shows like INFHRA, Next upgrade, etc.

- Track competition pricing to understand market operating prices of products and align our pricing with market on regular basis.

- Train and develop team resources to be enriched with company values, ethics, culture and winning attitude.

EDUCATIONAL QUALIFICATIONS

B.E/ BTech (any) or MBA/ PGDM (any)

WORK EXPERIENCE

- 8-12 years of experience

- Desirable to have prior experience of at least 5 years in different functions like sales, business development/KAM, application lead.

PREFERRED/ ADDITIONAL REQUIREMENT

Experience of managing 100+ Cr. size of segment desirable, preferable industry- electrical- lighting/ switchgear/ power, building material- tiles/ ceramic/ floors, furniture- office furniture/ architectures.

INTERNAL / EXTERNAL INTERFACE

- Sales

- Pre-Sales

- Funnel Sales/ SDM

- Tendering

- R&D

- HR

- Marcom

- Channel Partners

FUNCTIONAL COMPETENCIES

- Market intelligence

- Solution offering

- Product strategy

- Networking skills - Lighting marketing

- Data analysis

- In sighting and Creativity

- Financial acumen

BEHAVIORAL COMPETENCIES

- Think Beyond

- Put Customers First

- Collaborate to Win

- Develop Talent

- Be the Best

- Be Agile