Bajaj Electricals - Marketing Manager - Ecommerce/Performance Marketing

Role Overview:

- Draws up the on-platform marketing strategy for Amazon, Flipkart, and other emerging platforms.

- Work closely with the Amazon and Flipkart teams to identify category trends and optimal budget deployment.

- Aligns the marketing strategy and budget with the category team and sales team to be in line with their primary operating plan.

- Maximize CTRs and Conversion rates by defining marketing strategy through search, display and DSP led campaigns.

- Ensure to optimize ROAS and focus on driving Organic GVs/traffic to the relevant categories.

- Keep a track of Market share movements on the platforms category-wise.

- Ensure A+ content for all the brand stores on the ecommerce platforms.

- Build strong business relationships with category and marketing teams across platforms.

- Innovate and create high impact launches on platform enabling better consumer experience for Bajaj, Morphy Richards, Nex and Nirlep across e-commerce platforms.

- Work closely with the category team, IT, sales team, and agency partners to develop a D2C platform for House of Brands at Bajaj and critically evaluate the D2C platform against competition brands and aggregator platforms to maximize brand visibility, Glance Views/PPVs and conversions.